Loading ...Everyone who is interested in the health of their site is going to link build. Regardless of whether they’re involved in their site’s SEO or not, site owners aim to build links because links boost popularity. Having your site linked to is a vote of confidence from the huge space of the net, a lifeline that sends interested traffic your way.
With so many people wanting to build links, there is a kind of virtual traffic jam out there on the net. Everyone is desperate to go out and grab links for their site, and few are very keen to just give links away. The situation can be quite volatile, and it’s important to know some basic etiquette.
Some things to avoid
The etiquette for link building is really just basic common sense. Unless you’ve been socially isolated, you’re likely to know what will please people and what will cause offence. There tends to be an unusually large representation of the latter kind of behaviour on the net, particularly when it comes to link building, and it’s important not to become so focussed on what you want that you forget the basic rules of polite communication. Of course, the presence of rude linkers is also likely to make your good behaviour stand out.
*Comments: Most bloggers and webmasters will be fine with a site owner posting a link along with a comment. When this situation becomes annoying is when the comment is irrelevant to the page, or when the comment simply contains several links. In other words, people expect your comments to be meaningful, not spam. Provide the former and your comment won’t be deleted.
*Badly or baldly worded link requests: It is fairly common practice to approach sites directly when you’re looking for a link. When you do so, however, be careful with how you word your request. A common complaint from site owners is that these requests are offensive in their bald manipulation of the system. When you send out requests, try to be genuine. It can help if you find something you actually like about the site, and something you can offer them. Talk to our consultants at SEO Consult Australia about this form of link building.
*Keyword stuffing: No-one likes bad content to be featured on their site. When visitors are the source of this bad content, site owners tend to get angry. Try to be as subtle with your keyword inclusion in comments as you are on your own pages.
*Underhanded activities: There are plenty of underhanded operators out there who hide links and keywords in their posts on others’ sites. Don’t be one of them.
Why bother with etiquette?
Essentially, link building is about building your business’ reputation. Offending other site owners will not help your cause. Maintaining a good link building practice can make the process a little easier, and certainly won’t make it harder. No-one expects you to wear kid gloves, but sticking to the basic rules of polite behaviour can be a help.
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Tags: content, Keywords, SEO, SEO Consult Australia
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