Loading ...Wouldn’t it be nice if there was a simple guide you could follow to get your site the perfect link profile? If you could just go from ’step 1: put slot A into tab B’, and finish with a perfectly-composed profile of inbound links for your site, life as a site owner would be a lot simpler. Unfortunately, there is no IKEA catalogue for link profiles.
Every so often, an enterprising SEO commentator will venture their own perfect plan for link building. Usually, these suggestions are shouted down by the rest of the search engine optimisation community within a day or so, preventing much damage being done. The damage comes in when a trusting newcomer to the industry tries out ‘expert’ guides and sets themselves back six months or so. When they recover, they’re vulnerable to grasping the next expert idea that comes along.
Basically, the reason none of these are guaranteed to work on your site is that every page is treated differently. Google and the other search engines review a web page by taking into account its history, its size, on-page elements, certain things about the site it’s from, the day of the week it was posted… the list goes on. The concept of a sure-fire link building plan is scuppered for the same reason any sure-fire SEO plan can never be guaranteed. So many different factors come into play that it’s virtually impossible to predict how a search engine is going to behave.
The fact is that link profiles aren’t predictable. The search engine optimization industry has some knowledge of how the search engines treat links, but not enough to account for all factors. The experience of a professional often counts for a lot, which is one of the many reasons site owners use SEO services. You can discuss your campaign with us at SEO Consult Australia.
There’s no running from site history
There is one thing you can’t run away from with the search engines, and that’s your site history. Your link profile is just as vulnerable to being affected by your history as anything else.
This is one of the factors that makes how search engines treat links so unpredictable. The system is too complicated for straightforward logic. For example, you might expect a site that has built a profile of 100 quality links over six months to rank better than a site that has built 100 links in a week, but the site’s history needs to be taken into account. At the beginning of an optimisation campaign, this might be the situation, but down the track it might not be. Over time, your behaviour is smoothed into the equation, so anything you do becomes acceptable in its own way.
Don’t fall victim to over-planning
The answer to so many SEO problems is to concentrate on your site users, and work on priming your site to achieve your internet marketing outcomes. The same is true when it comes to building links. The best thing you can do with your links profile is build relationships with other quality sites, and keep in touch with them over time.
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Tags: Search Engine Optimisation, SEO, SEO Consult
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