Loading ...Links are an essential part of obtaining a decent ranking. SEO companies and site owners spend a lot of time devising new ways to obtain links. Once the link profile is built, a few links may be added here and there, but mostly the hard work seems to be over. Companies feel they can let their profile sit.
There are, however, several factors that constantly play on your link profile. Although most businesses view link building as only part of the initial optimisation process, it is emerging that link profiles need maintenance, just as any area of optimisation does.
Keep your links ‘fresh’
Fresh content should be a part of a good search engine optimisation plan, and you can talk to us at SEO Consult Australia about your content needs. What is often overlooked is the importance of fresh links as well.
‘Fresh’ in this instance means links that come from new pages. The reason links from new pages is desirable is tied into the fresh content concept. If your links come through from new pages, your page’s time-relevancy is supported. Fresh links can push your new content further, as long as they come from reputable sites.
The behaviour of inbound links impacts on you
There aren’t many ways in which your inbound links can harm your site. The search engines, sticking to their concept of natural links across the internet, can hardly blame a site if a disreputable operator links to it. Many companies take this to mean that there isn’t much you can do wrong as long as you don’t engage in a reciprocal linking scheme, but this isn’t true. The way you build your links can still harm your ranking.
One aspect of link building that not enough site owners are careful of is time. If your link profile increases drastically in a short amount of time, it’s likely that your site will be penalised. The search engines penalise sites that attract too many links in too short a time in order to cut out non-natural link building. This is something that any good search engine optimisation consultant warns their clients of in the course of a link building campaign.
Google doesn’t just take note of when a link appears in your site’s inbound link profile, however. The search engine also takes note when links in your profile disappear and whether they come back again. Any behaviour in your link profile that is a little bit out of the ordinary can cause the search engines to react badly.
Fresh: the future of search
Obtaining links from ‘fresh’ pages will be even more important once Google sorts out its real time search problems. The search engine is leaning more and more toward recent results in its listings, and by all appearances new pages and new content are very much in favour. This doesn’t mean that you should dump your own site, however. Balanced with the need for fresh links and content is a need for a good site history. Linking to the fresh pages of other established sites is the best SEO tactic.
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Tags: Search Engine Optimisation, SEO, SEO Consult Australia
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