Loading ...Keywords are the building blocks of an SEO campaign. Without a good keyword list, your search engine optimisation plan will never get off the ground. Once you have a good keyword list, the work is far from done. You need to know how to make your keywords work hardest when they’re on your pages.
There are the obvious uses for keywords, such as placement in content at ingenious intervals, use in meta tags, and presence in URLs. These are great for establishing the keyword’s presence on that page, but you need to back this up with other connections. One of the best methods for reinforcing the connection between keywords and pages is ensuring that the keyword is present in links to that page.
Off-page SEO is one of the methods which can be used to establish this connection, and you can discuss off-page tactics with our consultants at SEO Consult Australia. Another method, and one that is far easier to control, is to use your internal links.
Internal links bring big benefits
Polishing up your internal linking should be a basic part of your optimisation plan. There are a number of reasons for this, but the two main ones are that links augment the SEO of a page, and that search engine spiders pay more attention to keywords in navigational links.
Off a page, relevance is established by the relevance of the page linking to you, in combination with the way in which it links. Whatever your site’s specialty is, you’re likely to have a number of pages that are highly relevant to each other in terms of topic. A smart site will also optimise a number of its pages. This means that you have control over a number of pages that are not only relevant to the page you’re optimising, but which bring along a fair amount of search engine clout.
When looking at the link profile of a page, it is thought that Google gives fewer points to links that come from inside your site, but this doesn’t mean you shouldn’t bother with internal linking. Links are great for drawing attention to your keywords. The search engines tend to give more importance to keywords used in a link than ones placed within normal text. In placing your keywords within your link structure, you’re essentially saying, ‘Hey! Look at these fantastic keywords!’
Keywords in links – too easy not to do
Optimising your site’s navigation is a fairly simple procedure. You just need to determine which links lead to which pages, and insert the keywords where appropriate. Using keywords in this way also boosts your internet marketing by helping your site’s users find what they need, using the keywords they have searched with to guide them.
Like all SEO, it’s important to have a light touch when connecting keywords to links. Most optimisation experts recommend that you refrain from using a keyword in every single link, as this looks like keyword stuffing. Try to keep things natural. If in doubt, consult a professional.
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Tags: internet marketing, Keywords, SEO, spiders
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