Loading ...When people discuss black hat SEO they talk about duplicate pages, doorway pages, invisible text and keyword stuffing. Everyone also talks about the great importance of link building of high value and relevance and how much it contributes to your page ranking. It has become so that a huge percentage of optimisation is focussed on building solid links and that the algorithm has once again changed. It is known that the algorithm looks critically at links and that getting links of no relevance are valueless for your ranking.
Don’t look like a spammer
Few people think about where on their web page they should position their links, for as long as they place the link they are doing it right. So what does this mean when you need to place your links on your web page and what can you do to place it in the best position? You must start thinking like your site visitors and how they look at the page and what links they find important to them.
Recently the head of Google’s spam team made a statement that will surprise many website owners. He said that links that are placed on a web page as footers are not a good idea. The reasoning behind this is that spammers tend to put links at the bottom of pages. Thus when you innocently place a link as a footer, you come across as a possible spammer. Thus Google tend to look at links as footers in a negative light as this search engine is in a never-ending battle to curb spamming.
Where to position your links
Google is completely frank about the fact that links that is placed in the middle of content looks far more natural and forms a unit with the content the link is placed within. Natural links are given higher credit as natural links are associated with content of high quality. This is an important factor that website owners should take notice of as you need to get as much link juice out of each link that you place.
Another factor to keep in mind is to place a link as high up on a web page as possible. Here again you should think like a website visitor thinks. The higher up you place a link, the easier your visitor will click on it as the visitor will then not have to read through an entire page to get to the link he or she is looking for. So by taking your site visitors into consideration and making things easier for them by placing your link as high up on the page as possible, you are also pleasing the search engines.
Conclusion
The internet is an extremely competitive market place and no business can afford to jeopardise anything that could negatively influence its ranking in the SERPs. Link building is too important to allow something as simple as innocently placing the link at the bottom of the page as the footer to endanger the credibility of the website. Most definitely a website cannot afford to be accused of black hat SEO or spamming tricks.
Related posts:
- Three signs of a quality link source
- Alternate link strategies: boost link popularity
- Link freshness: another SEO factor
- Don’t be misled by link building myths
- Watch out for link penalties
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