Loading ...When you think about local SEO, you probably think about the way it’s going to affect your local results. Some big businesses have been known to dip into local SEO to support their main website optimisation, but that’s about it. If you’re a business with a local address, you can and should be using local search engine optimisation to boost your national profile.
Just because local links tend to be low-profile, a lot of site owners discount them as valuable. Local links can be a great way to boost any link profile. Regional newspapers are still seen by Google as a good source of authority, as are local business associations and regional awards. In fact, local links can be a real boon for a search engine optimisation plan, as they can be far easier to get than those with a national profile.
If you’re a business with a local presence, consider doing the following:
*Use your physical address as a trust signal. Physical addresses can help businesses on the net in two ways. First, a physical address is a trust signal for your site users, as it provides a real point of contact if they have a complaint. Second, the search engines use it as a method to establish that the business is genuine, counting toward quality. Talk to us at SEO Consult Australia about this.
*Use your address to grab links. Your address can net you local links. Start with a search of your local keywords, and hunt them down.
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