Make your site visitors feel valued

Some of the biggest mistakes website owners make is not deliberate; it is more a case of not looking at the website from a site visitor’s point of view. You need to put yourself in the shoes of a web searcher that arrives at your website and look at your site through their eyes. In the beginning internet users looked at websites with wide-eyed wonder, but that is long past.

Consumers no longer are satisfied with being bombarded, driven along like sheep or being fed ‘drivel’. They want value for their time and they want to be treated with respect, as that is their due. If they have a bad experience visiting your website you have lost them forever, for they will simply never return.

Goals

You create a website with specific aims in view and your ultimate goal is to get your site traffic to convert to clients. You want your site visitors to take certain actions. You want them to opt in to newsletters and mailing lists. You want them to use your services or buy your products. Site visitors know that is what you want them to do, but the make or break comes in the manner in which you do this. No matter how well your optimisation efforts work in getting traffic to your website, if visitors feel uncomfortable, you negate all your optimisation efforts.

Meet their needs

Repeat this phrase to yourself regularly: ‘the search engines are not my customers, my human visitors are’. Focus your optimisation efforts to make it pleasant for your site visitors. make your content completely readable, logical and flowing for people. The search engine spiders will pick out your relevant keywords as they crawl. You don’t have to turn your content into gibberish for humans to please spiders.

Enhance your site visitors’ experience by grouping products together that are related or that cover specific needs. In this way you give your potential customers a selection of products that they might not have realised they need. Make it even easier for your site visitors by having clear links that take them directly to each service or product grouping.

Top value

There are actually many ways to give your site visitors value that enhance their experience. The information you present them in your web content should not only be informative, it should be relevant to them and not generic. Give them information they can use at present and anticipate what information they will need in the future. Create interaction between you and your customers and not only through a FAQ page.

Get people to give their opinions about products or industry related issues. Get them to give feedback on their frustrations and issues. You can benefit hugely by getting your customers to interact with you as this gives you ideas to improve your services Website problems can be eliminated and take note of what they say. Rectify issues immediately and fix problems as they crop up. Not placing your site traffic first is the biggest blow to your search engine optimisation and makes it meaningless.

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This entry was posted on Sunday, October 4th, 2009 at 12:15 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.