Loading ...Google may be the world’s biggest search engine, but it’s also a whole lot more. The search engine giant has its fingers in many pies as a company. Some of these pies don’t affect the average website very much at all, but some of them have a big impact. If you’re a site owner, it’s only smart to know as much as you can about what Google is up to.
The search engine optimisation industry has an intense interest in what Google does, but rarely do SEO gurus share this knowledge with their general clientele. This is a shame. Being aware of Google’s coverage can help site owners plan their search engine optimisation more effectively.
*Search engine. This is the most obvious and most relevant of Google’s interests, but it can be easy to forget exactly how broad-ranging the search engine can be. It is also extremely easy to forget that Google’s search encompasses a number of areas that are fairly separate from each other.
For example, take Google’s international search engines. There is a Google Australia, which is ever so slightly different from Google UK and Google US. There are the non-English versions as well, although these will show some English results. All of the different versions of Google produce different results, or list results in different orders. This is a concern for any site that has an multi-national focus.
Another example of Google’s different search angles is Google Places, something many site owners will be very aware of. This is quite overlooking Google News and Google Merchant Search. The various branches of the search engine all have an effect on each other, while requiring specific attention from site owners. You can talk to us at SEO Consult Australia about the various branches of search and how they affect your site.
*Google mobile. Not only is Google well and truly on board with mobile search, the company has been dipping its toes in the mobile phone industry as well. If the company decides to release a follow up to the Nexus One, this could have a huge effect on the future of mobile search.
*Google advertising. Many site owners will be familiar with Google’s advertising arm. Google has had a number of creative approaches to search marketing. There has been a great deal of speculation about how search advertising affects SEO, but there’s no doubt that appearing as an ad and as a listing has a cumulative effect on traffic.
*YouTube. The effect Google’s ownership of YouTube may not be readily apparent, but it’s there nonetheless. YouTube acts as host for millions of pieces of internet video content, but it has grown to such an extent that a search on YouTube is for video what a search on Google is for a website. In other words, YouTube has become the king of video content.
The relationship between Google and YouTube has had an impact on both, as evidenced by the increased influence of YouTube as a search engine and the increase of video content on Google. This is worth looking into if you’re trying to rank for video content.
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Tags: content, Search Engine Optimisation, SEO, SEO Consult
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