Loading ...A big part of what makes a good search engine optimisation plan work is market research. Knowing your target internet user groups and what they are looking for can give you a significant edge over your competition. That work can be done the easy way, or the hard way. A smart site owner will always want to do it the easy way.
Luckily, the easy way is an avenue you’re likely to encounter as a matter of course. Checking out your competitors is something you should be doing in the initial research stages of SEO. It is important to do this to get an idea of the standard of content, design and SEO already present in your field. Your competitors can give you a few ideas about links and other search engine optimisation tactics as well.
A lot of the work can be done for you by your competitors. The way they address their audience is going to provide you with clues about what your own target audience is and what it wants.
Tracking your audience
Think about when you watch TV. Often, you can tell what sort of audience the program is aimed at simply by watching the advertisements. A few clues lie within the program itself, but even if you were to watch the advertisements only you would be able to pick up on specifics about the audience and what the programmers believe their wants and needs are.
For example, a football broadcast could be aimed at just about anyone in Australia. Fans come from all sorts of backgrounds, and this is reflected somewhat in the advertisements shown during the broadcast, although there is a slight leaning toward ads aimed at men. A football chat show, however, often takes an angle that targets not only men, but those of a certain age group, and this is reflected strongly in their advertisements. The products, concepts, even the future programming that is chosen to feature in the ad breaks all make even the average person think, ‘Ah, they’re aiming this at guys of [X] age.’
The same kind of effect can come from a close study of your competitors’ sites. Look at the design, language and additional touches to see who they’re aiming at. Studying these aspects can give you a good idea of what age group, background, price bracket and even gender your competitors are gunning for. You can talk to our experts at SEO Consult Australia when analysing your competitors.
Getting the advantage
Studying your competitors in this way will not only provide you with ideas about your target internet users. It can also provide you with ways to get an edge on your competition. If, for example, your own thoughts on your target audience seriously differ with those of your competitor, you may have found what you need to boost you up in the rankings. Even when your views on target audience are quite similar, you may discover a way to better serve your audience that the competitor has missed.
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