Loading ...The internet is a huge place. The people who come to your site could be from Australia, but they could just as easily be from Albuquerque. Knowing the difference could be what it takes for you to make a sale.
Checking IP addresses is one of those small, simple tasks that can really come in handy during the initial period of your search engine optimization research. It won’t provide you with a lot of information, but what it will provide is some of the location information that the average online business needs to identify where their customers are coming from. This information can be used in at least two ways; first of all, to address the needs of current customers, and second, to keep track when an expansion plan is in play.
1. Knowing where your customers are coming from.
Keeping up with the needs of customers is one of the things your SEO plan should help with, and you can discuss this with us at SEO Consult Australia. Customer research can help you choose the right angle for your content, plan your off-page SEO more effectively and even help with your keyword selection. This requires you to know where your customers are coming from, both literally and figuratively.
For example, say your online DVD store is based in Australia, and you’re looking to hone in on some of Amazon’s action. This is a genuinely good idea, as Amazon charges quite hefty delivery fees for its antipodean customers. Offering free delivery is what will probably get you the edge you’re looking for. It’s a bit of a risk, though, if you don’t know where your customers live and if they really want it.
Checking your customers’ locations is an excellent idea at this point. It will help you to determine whether you’re interesting only those in remote areas, in which case you miss out on the cost-effective deliveries to cities. It will also help you to determine if your site is currently attracting the right audience, making competition against Amazon a viable option. Either way, you need to know where your customers are to continue with your plans.
2. Tracking new customer bases.
Another area IP address tracking can come in handy is as you expand your business. Tracking down user IPs can be helpful when checking on the host country for site users when you’re trying for new markets, or even just checking in on your customer base. It’s worth considering when you’ve invested in advertising in new markets.
Checking up on site user locations is not something that every site will need every day. For many, it will be a cumbersome exercise that doesn’t provide enough information to be useful. There is an advantage to being aware of these tools, though, particularly when link building for SEO. IP addresses can provide you with background that tests what others are telling you about their sites. It’s a good idea to talk to your consultant about IP address tracking, how it affects Google, and where it could slot into your SEO plan.
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Tags: content, Search Engine Optimization, SEO, SEO Consult
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