Page rank fixation versus good SEO

When you ask many website owners what is the most important thing for them, they will tell you quickly that their page rank is everything. Some website owners fixate completely on their page rank; they will follow statistics and check and recheck for in case they slipped. When the Google algorithm ranks a webpage they take roughly 200 factors into consideration.

This means that page rank in itself is only one of 200 factors that work on a numerical index. The index works with values between naught and ten and incorporates all the factors. Search engine optimisation should be looked at in its totality and each issue and factor must be addressed. When your SEO strategy is implemented overall, page rank will go up as your other rankings go up. So when looking at page ranking, ways to improve your website’s search engine ranking position [SERPS] is what must be looked at.

Page rank through content

The answer is simple really; if your content is the best, you have one of the best ways to improve your page rank. Content has been important since the internet launched and today it is still exactly as important. Forget about flash and dash, that is not what your website visitors are looking for. Valuable information that is one hundred percent relevant to your topic and original as well as fresh; that is the criteria.

People do not always agree about how much text should be on a web page, but most often it will depend on your niche. Your SEO consultant knows how to balance word content, keywords and coding, that is part of SEO. The main thing is to have content that flows and is easy to read without having the keywords being distracting. There are ample opportunities for keywords in the page title and in all the headings used on a page, so keywords do not have to be crammed into text.

Inbound and quick links

Inbound links are seen as votes of confidence that your have quality content. Inbound links from websites that are authorities on your topic and carry high ranking count the most. That is why having inbound links that are irrelevant is a waste of time. Quick links are from blogs that are updated regularly as well as active forums. These do not carry the same high value as from high quality websites, but they are quick and you can build quick links consistently. In link building every good link has an accumulative value for your website.

Articles as search criteria

Many people will insert the word ‘articles’ in their search criteria when they want information. You have a good opportunity to add a link of your own to articles when you use an ‘author bio’ at the bottom of the articles. If your articles are informative and of value to the searcher, the chances are great that they will click on your link to your website. Using a well structured SEO strategy is the way to go for an enhancement in your overall rankings as well as your page rank.

Related posts:

1. Search engine optimization and page rank
2. Organic optimisation versus paid advertising
3. First page SERP no guarantee for massive traffic
4. If search engines trust your website they may rank it higher

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This entry was posted on Thursday, July 9th, 2009 at 8:59 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.