Loading ...Your website is really just a series of pages linked together. That’s how the search engines see it. While your site’s users may be encouraged to move from one page to the next, one page is usually how your site users see things also. For search engine success, it’s how you need to start seeing it as well.
Each of your main pages needs to be treated as a mini-site of its own, for search engine optimisation purposes. You need to research what your target groups are for each main page, where they’re likely to come from, where they find links on the net and which keywords they are likely to use. In other words, to correctly optimise your pages, you need to form a mini-SEO campaign for each one of them.
Optimisation can be done page by page
It’s not something search engine optimisation experts like to discuss, but it is possible to optimise your site by the page. This is just what many companies decide to do, when budgeting for SEO. The major downside of optimising one page at a time is that your overall optimisation suffers, and that’s why SEO experts don’t push for one-page optimisation.
Just because you can optimise for one page only doesn’t mean you should restrict your plans to one page alone. What it does mean is that you’re free to structure your search engine optimization plan so that each main page gets the attention it deserves. Talk to us at SEO Consult Australia. Your pages’ optimisation doesn’t have to be entangled. Take the time to plan each one out separately.
Well-defined goals are essential
If your pages were really individual sites, you would have no qualms about shaping them to suit their individual goals. Because they are linked, you have less freedom to manoeuvre, but not that much less. When performing search engine optimization for individual pages, you have to pay attention to design and style restrictions. You don’t have to be restricted in your goals for each page.
Tailoring your main pages to their target users is a good way to reduce your bounce rate. For example, if your wholesale jeans site has one page on denim shorts, your goal is likely to be to win over users looking for casual summer wear. You can tailor your content toward summer themes, and change your tone slightly to be friendlier. Another page, which has designer denim, might need to be more professional, with technical terms that will impress lovers of designer denim. Normally, a site will go for an overall tone in its content, but this might not be very effective with such disparate target groups. Tailoring your pages to suit customer needs can help you make sales.
What you need to do
Each of your main pages for search engine optimization has to be tailored to fit their keywords. This means looking at content styles, some design factors, and particularly link profiles. As with most things SEO, keep your eye on your user, and you’ll remain on the right track.
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