Loading ...Screen Australia and YouTube have joined forces. They’re asking users to make a short film about their summer experiences, what summer means to them personally and upload it to YouTube.
Part of the Map My Summer initiative, selected entries will be made into a short documentary, funded by Screen Australia, with entries being chosen by Happy Feet director Dr. George Miller. Whilst that’s a fantastic proposition for amateur filmmakers across the country, Screen Australia have been very clever, choosing the world’s most popular video-sharing medium to drive users to its new YouTube page.
Screen Australia’s head of marketing, Kathleen Drumm, recently said: “Screen Australia aims to grow and expand audiences for Australian content. Working with local distributors, we are able to complement their Australian release strategies by providing a new platform designed to communicate directly with audiences.”
While we have no doubt at all that that’s true, it also highlights to us that Screen Australia have cottoned on to the power of social media. YouTube is the world’s second largest search engine, you know, and there are a lot of new visitors and traffic that they can potentially attract to their new page.
Already through cross-promotions and advertising via YouTube, Screen Australia has seen hits for its videos rise enormously in the space of a few weeks. Screen Australia are targeting filmmakers to get an accurate taste of what summer means to the average Australian, with the chance for their work to be seen by millions. It’s a win-win situation for all concerned. Screen Australia get more interest in their YouTube presence while filmmakers have a great shot at seeing their work go viral.
SEO and social media are helping Screen Australia to cultivate a new following for the future. Such is the awesome power of social media!
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Tags: SEO, social media
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