Loading ...Put yourself in the place of your target site user for a moment. You type a keyword into a search engine, and when the results are listed, you spot a page that seems ideal. The page’s title sends of signals of professionalism, and the description seems to back up the impression that the page could answer your query. However, once you click through to the page in question, the text is cramped and hard to read, the layout uninviting, and the information hard to discern. There’s nothing that jumps out at you. You could expend energy carefully reading, or you could go back to the search engines for a better bet. Which one would you choose?
Your home page needs to contain a number of signifiers to assure your users that they are in the right place. These signifiers need to stand out, so that the message can be transmitted loud and clear within the first few seconds of the user landing on the page. An optimised home page isn’t just about getting the right information to the search engines. Search engine optimisation is about getting information to your site users, too.
1. Tell them with titles
The title is one of the most important things on a page, there’s no denying it. As long as websites remain text-based entities, the habits our culture has developed are going to prevail. People are used to the gist of a page being conveyed by the title, and that’s where they look.
Most SEO experts will talk about the importance of keywords in titles and title tags, and it’s true that keywords are clear signifiers that the user is on the right page. Don’t forget, however, to show that the information is going to be conveyed in a clear manner by crafting a well-written, catchy title.
2. Back it up with buttons
The design elements of your pages can be used to draw attention to certain concepts. Just as your title is a great signifier because of its place, a message within a separate text box or button can be used to transmit a clear message. Your subtitle or motto can also be a great place to inform the user that they are on the right page. Talk to our consultants at SEO Consult Australia about how to use design elements to SEO advantage.
3. Break up the info into bite-sized chunks
After the initial decision is made to scan your page, the internet user is still looking for reasons to stay. They need further evidence that reading your page will be worthwhile. The information they need may well be in your content, but how do you convince them of that before they even read?
The answer is to chop your information into bite-sized pieces. Break up your text with subheadings and bullet points so that information can be taken in at a glance. This can assist your page’s search engine optimization as well, as it is known that the search engines pay more attention to keywords in these prominent places.
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Tags: content, Keywords, Search Engine Optimization, SEO, SEO Consult Australia
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