Loading ...Search engine optimisation is a lot like any other professional speciality, except in one essential way. Like a mechanic, IT programmer, or carpenter, an SEO specialist needs to have expert knowledge of a field that the average person doesn’t know much about. Unlike the other three professions listed, however, there is no formal qualification necessary to become an SEO specialist. Anyone who has the urge to dabble in search engine optimisation is generally able to put up their internet shingle.
This causes a few problems for the average unsuspecting site owner. It is near impossible to tell whether the company you’re considering hiring is experienced and professional, or whether they are as new to the subject as you are. The very basic elements of SEO are quite easy to grasp, but unfortunately this means that some ‘SEO experts’ are merely dabblers in real terms.
The biggest struggle for the average site owner is to find a way to uncover the fakers before they can do any damage. Asking questions in the negotiation stage is a good idea, and you can approach our consultants at SEO Consult Australia with your questions. It’s important to know what sort of answers to look for. Here are some of the things that are dead giveaways:
- Having an obviously unoptimised website. Things are very competitive in the world of search engine optimisation. Plenty of quality companies don’t make it to the first few pages for any SEO-related keywords. This means that a company’s position in the search engine results pages (SERPs) is not necessarily an indication of their SEO credentials. What is a good indication, however, is their own site’s pages. If their title tags are unoptimised, their content machine-generated, or any other basic SEO mistakes present, avoid them.
- Talking about hundreds of search engines as if they are important. If you’re investing in your site’s search engine optimization, you really want to appear in the major search engines. The major search engines all SEO experts are interested in are Google, Yahoo and Bing, and to be honest the vast majority of SEO centres on Google. The others in the search industry have such a small percentage of the search market that they really aren’t going to do you any good.
- Mentioning manual search engine submission as a major bonus. Although it is still possible to manually submit your site to places like Google or the smaller search engines, most professional SEO companies are well aware of how little worth this service is. The major search engines can and will find your site by themselves. Any reliable search engine optimisation company won’t even mention this as part of their services.
- Mentioning meta keywords tag. Although the meta keywords tag was once a part of regular optimisation, it has long since ceased to have any effect on the search engines. A SEO professional might add your keywords to this tag, but they won’t advertise this as a major part of their work because it really has no effect on SEO.
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Tags: content, Keywords, Search Engine Optimization, SEO, SEO Consult, SEO mistakes
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