Loading ...In the nearly forgotten early days of the Internet, everything was about satisfying the search engines. SEO had that one single purpose and went flat out for it. Algorithms were very basic and unsophisticated and keyword stuffing was the name of the game. Looking back on the early days people are shocked about how often companies ploughed to the top on pure junk.
They made it to the first page with totally illogical and unreadable content. It made the early search engine bots happy, but sure did nothing for the internet users. Today everything has changed; people no longer take it quietly when they are fed garbage. The search engines evolved, algorithms are sophisticated and change regularly. SEO had to grow with the changing demand to keep up.
Long road of SEO
It soon became apparent that there were no sources with any authorative information for consumers on the internet. They could not make informed decisions to make purchases or get services. This is when algorithms became defined and SEO switched to become content focussed.
Consumers today demand value and make their dissatisfaction known when they are presented with websites that are empty of useful information. Consumers will leave from websites that think repetitive keyword stuffing is okay to dish up to site visitors and eventually such websites simply fade from the SERPs.
Content for humans
Your internet success depends on engaging your site visitors with concise content that is easily readable and compels the reader to stay and read more. Writing content for humans means to speak to them, not at them. You write flowingly and use keywords that fit perfectly naturally into the content. If site visitors perceive that you are obviously inserting keywords, they lose interest and move on. The second criteria in writing for humans are the widest possible distribution of your content.
This you do through blog postings, social media, article submission websites and newsletters via email. Good, human focussed content promotes a much wider distribution. If you try to fob consumers off with empty content is a waste of time. You can try to distribute it as much as you wish, internet users will ignore it. SEO content is an art form and consumers demand quality. They no longer will waste their valuable time and resources on website owners who disrespect and underestimate them with valueless drivel.
Powerful marketing tool
When Search Engine Optimisation is applied skilfully and consistently, it becomes a tool that constantly brings new leads to your website. Leads that easily convert into sales if you appeal to the visitors. This tool only works if you do not sacrifice readability to gain visibility through search engine bots. Part of the search engine algorithm is that the more humans you attract, the more this shows the search engines that your website is highly popular. This attracts the SE bots to more regularly crawl your website. Good SEO content becomes a rolling ball that keeps gathering attention that in turns lead to greater success for your website and business.
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- Internet users expect to see big brands on social media websites
- Are Your Pages Deterring Internet Users?
- Which internet marketing will help your website?
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