Loading ...It is interesting to see the search stats about the subject of SEO. It shows that a very large number of people search for advice on optimisation. The problem is that most people are looking for a quick fix; people have no patience and they want everything instantly. Unfortunately this is not the way optimisation works. There are no rules set in stone as to what works and what does not work in SEO.
First of all, there are no guarantees in optimisation; no-one can promise you first place in the search results pages. Optimisation simply has guidelines that if implemented should improve your ratings. Another very important factor is that there is no such thing as generic optimisation. It is industry specific and website specific. What works for a pharmaceutical company will not really work for a jewellery designer.
Newbies beware
When you are starting out with online marketing there are many pitfalls waiting for the newbie. There is no fast way to learn all the dos and don’ts. What is always handy is to have a quick check list. It can serve you well if you have it handy when going over optimisation campaign criteria. It will help you in the process of designing and keeping your website search engine friendly.
Must do
See that each of your pages have a title that is exclusive, this is very important. No-one can start optimising until after in-depth keyword research has been done. This is the only way you can know how your optimisation efforts will pan out. The file names must be page specific. Meaning you must use file names that are relevant to the keywords used on that specific page.
For example if the page is about white pants for women, your file name should be [your domain name]/womens-white-pants.xxx. It is very important that you are totally organised with the structure of your directory. Keep things as simple as possible, stay away from clutter. Your content must be keyword rich yes, but do not overdo it. Content must be highly focussed towards conversion for your business, do not use general trivia.
Don’t clutter up with junk
It is not a good idea to clutter your website with unnecessary junk. Junk being anything that confuse the issues and make it more difficult for visitors and search engines. Never use content for the simple sake of optimisation. Stay away from stock content, you will lose all the way. Get your own unique content to keep visitors interested.
Get rid of any garbage code that is not necessary, such as too many tables and stay away form Java scripts. Keep your code clean and validated. Garbage footers are a no-no. Only keep valuable footer links, this is not the place to squeeze in SEO. Also, keep your URLs clean and simplistic. Too many session IDs and overkill on variants turns your URLs to garbage. Streamline everything, chuck out the garbage as it is meaningless. More is not always better, too often more turns into plain old garbage.
Related posts:
- How to do the ‘all systems go’ check
- SEO relaunch: 10 check points
- Four ways to check the health and status of your website
- Online marketing needs value
- The dangers of PDFs
Tags: SEO, SEO List, SEO Quick List
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