Loading ...Business success often comes down to strategy. Luck does play a big part, but in those situations where luck doesn’t have a hand, business is essentially a campaign of war where your big guns are your marketing budgets, and your soldiers are your messages and ideas. Strategic thinking will get you places.
Strategy can play a big part in search engine optimisation. When you judge which keywords to include in your campaign, you’re plotting out a strategy of attack against your competitors. When you select and design content, you’re strategising how to attract the search engines. You can discuss strategy with us at SEO Consult Australia. SEO experts tend to have finely-honed strategic skills, because this is what gets their clients good results and is usually what got them to where they are in the industry in the first place.
What even some SEO experts overlook is that the bigger picture of SEO needs to involve strategy as well. Taking Google on for your optimisation campaign almost seems like a matter of course in the search engine optimisation industry these days. Most people forget that it’s possible to take on the other search engines as well.
There is logic in ignoring Yahoo and, now, Bing. It’s fairly straightforward. Google holds more than 60% of the market for search. For most sites, Google is going to provide the large majority of search traffic. With SEO requiring an increasingly delicate touch, there is only so much room for optimisation tactics on a page. Most SEO experts rule out optimising for other search engines because it really is more trouble than it’s worth.
This judgment of worth, however, may be a little faulty. Optimising for one of the other search engines, like Yahoo, might get you more traffic than putting in lots of hard work trying to attract Google’s attention.
It has to do with strategy. Google is a giant in search, but it has also attracted almost 100% of the SEO industry’s attention. This means that intelligent competition on Google, namely the number of other sites that have finely optimised their pages to attract Google’s attention, is high. The number of spam sites that focus on Google is rather big as well, meaning that Google invests a lot in developing sophisticated ways of assessing websites, making optimisation a little bit harder.
On Yahoo, however, things are a bit different. The number of SEO pros who have turned their attention to Yahoo is minimal, meaning that a lot of sites in the listings aren’t actively competing for a place. The factors taken into account by Yahoo’s algorithm are thought to be smaller as well, due to the relative lack of attention received by Yahoo from spam sites. While the traffic through Yahoo is much lower, the average optimised site’s chances of getting to the top of the list for their keyword are much higher.
Although many SEO pros recommend against dual optimisation, as it splits energies, it is possible to optimise a site for more than one search engine. This kind of strategy might well be worth considering as competition for places heats up.
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- Is archiving a reasonable strategy?
- How to choose your niche
- Popular content needs a strategy
- Your domain name: SEO options
- SEO planning tips: factors to consider
Tags: content, Keywords, Search Engine Optimisation, SEO, SEO Consult
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