Loading ...Developing good titles for your SEO content and your web pages is difficult work. The combination of technical and creative requirements, typical of search engine optimisation, comes to a sharp focus here. Even SEO professionals struggle to find the right technique.
Although there are many ways to craft a title, there is one very common problem experienced by those new to SEO: how to squeeze keywords in. Keywords are the major stumbling block for site owners, but there is one very easy way to work them into your title-writing plan. All you have to do is keep them in the title’s foundation.
A lot of site owners make the mistake of trying to squeeze keywords into an already formed title. To tell the truth, a lot of SEO experts end up doing this as well. What it results in is clunky titles that have very obviously been optimised. It’s far better to start at the other end of the equation.
Keywords come first
A good title for search engine optimisation purposes should have keywords. It’s even better if the keywords are at the beginning of the title. This is because the search engines tend to give a lot of weight to the words in titles, and the words at the beginning of titles get even more weight.
At the same time, a title has to entice internet users to enter the website. The way to do this is to build the title around the keyword.
For example, say your keyword is ‘computer keyboards.’ Inserting this into a pre-written title would be difficult. If you start from the keyword, though, you have a few more options, and possibly a few article ideas – ‘Cleaning computer keyboards 101,’ ‘Computer keyboards: the best tested’ and so on.
Other keywords allow a bit of cheating. Extending the above example to ‘cheap computer keyboards,’ you can get a gripping title with just ‘Beware cheap computer keyboards.’ Starting at the keyword like this will allow you greater flexibility.
No keyword can be used all the time
Imagine what your pages would look like if you used the one keyword in every title. ‘Boring’ is a word that definitely comes to mind. Although it’s a good idea to include your keywords in your titles, doing so in every title will not be to your benefit.
It’s important to remember that SEO does allow a little room now and then through related keywords. If you’ve just used your main keyword in the last two titles you created, try moving on to a related keyword. You can strengthen the bond to the original keyword on the page itself.
The writing style for your titles is something only you can develop, or something to be developed with your SEO company in conjunction with your writing team. If you need advice on any part of your SEO content, it can be a good idea to talk to your search engine optimisation services provider. We at SEO Consult Australia are more than happy to discuss any issues.
No related posts.
Tags: content, Keywords, Search Engine Optimisation, SEO, SEO Consult
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
