Loading ...Consider the humble keyword. It does a lot of work in search engine optimisation. It attracts search engine spiders in all sorts of places, both on and off your site. Keywords can do even more for your SEO plan, if only you treat them right.
Your keyword list is a wealth of information about both your target users and about how the search engines are likely to treat your site. As keyword research is performed at the start of optimisation, it’s a great idea to use your keyword list as a basis for your SEO plan.
Should I restructure?
Most of the time, SEO is performed in a hierarchy with the existing site at the top, and the needs of internet users underneath. This is due more to site owners than to search engine optimization experts. Site owners are reluctant to change their site too drastically, and many companies try to work their SEO around their site, trying to fit user needs into a site-shaped hole.
The best kind of optimization, however, comes from the opposite point of view. A truly effective search engine optimization campaign looks at what target user groups need, and reshapes the site to fit in with these needs. This approach can cause a bit of upset to your site, but it doesn’t involve as much work as there might seem. The key is in using your keyword research to help design your campaign.
Using your keyword list
Keyword research provides information about much more than keywords. After the initial research is over, you should have a list of a number of main keywords and related words that can be used on your pages. You can talk to us at SEO Consult Australia about this.
Once you have your list, you need to sort your keywords into different categories. This is a relatively simple task. If your keyword is ‘notebook computer reviews’, you can be fairly certain that the target users will be looking for information. If, however, the keyword is just ‘notebook computers’, the information might be about computer sales. Sort your keywords into transactional and non-transactional queries, and further into topic groups.
After you’ve sorted your keywords into groups, you’ve got a fairly good map of the types of queries your site users will have. Knowing what types of queries your pages will need to answer can help you polish up your content so that you’re angling for the right kind of customer. You also have a beginning for all of the paths you will lay throughout your site, which will give you some ideas on the restructuring that will be needed.
It is vital to listen to your user groups when performing SEO. A fair amount of your keyword research will be naturally directed by the needs of your business. It is important to keep an open mind, however, and be on the lookout for the different ways your target users are thinking. Optimisation presents an excellent opportunity to follow up new opportunities for your business.
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Tags: content, Keywords, Search Engine Optimisation, SEO, spiders
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