Loading ...If you’re like most of the internet community, you probably didn’t give your IP address much thought when setting up your website. It can, however, have quite an impact on how your site fares over time, particularly when it comes to search engine optimisation.
The major concern most SEO pros have about an IP address is whether it’s in a bad neighbourhood. This might be the primary concern, but it’s certainly not the only one. You can discuss potential IP issues with us at SEO Consult Australia. There are plenty of other things to think about when it comes to your IP address, which is why you should check the IP you’re going to be assigned before signing up with a web host. Here are some of the things you should check.
1. What the address will be. This is the first step because it might be one you can’t complete. Many web hosting companies won’t release the details of your IP address until after you’ve signed up with them. This is understandable, but annoying. If you can, find a web hosting company that will allow you to perform checks before the registration process is complete. Even if they are a little more expensive, it’s better than wasting money when you find out that your IP address has a dark history.
2. Sharing an IP or going solo. A lot of sites make the mistake of going with a shared IP address because it’s a lot cheaper than a dedicated one. Web hosting companies offer some great deals on shared IP addresses, but this can introduce complications that you don’t want to have to deal with during SEO. See point three for details.
There is a fair amount of debate in the SEO world about whether paying out for a dedicated IP is worthwhile. Many search engine optimisation professionals argue that it doesn’t make enough of a difference to count. Others staunchly defend using a dedicated IP. In the end, what a dedicated IP means is less worry.
3. Checking out the neighbours. If you decide to go with a shared IP address, it’s vital that you look at your neighbours on that IP. Sharing an IP address can put you in as close quarters as sharing a house with someone. Their activities impact on you. When it comes to search engine optimization, their activities can sink your rankings.
4. Static or dynamic? Dynamic sites can present another problem for search engine optimization as the search engines can’t deal with them as effectively as a static site. A dynamic IP can lengthen the time between initial SEO and results.
5. Canonical issues. If you have canonical URLs floating freely around the internet, you could find that Google treats them or your site as linked. It’s best to get control of all domain names related to your site if you can. It’s also good to check that all of your URLs are canonised, meaning that they are all set the same way and point to the same page.
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Tags: dedicated ip, dynamic ip, Ip sharing, SEO, SEO Consult
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