Loading ...Whether it’s analysis of your own site, understanding a client’s site, or trying to crack a competitor’s SEO plan, it is essential for anyone involved in SEO to know how to conduct a site analysis. For the SEO professional, it should be as natural and easy as breathing. For the average site owner, it is no less essential.
No new site owner can be expected to have a thorough knowledge of what a site analysis requires, and it can help to get in contact with an SEO firm if your aim is to root out the intricacies of a site. If you want to perform a simple assessment, it really is a case of looking in the right places and taking a methodical approach.
- Basic on-page elements: It’s usually simplest to begin with what you see with site analysis, and this means looking at the pages themselves. First of all, note what the title tag reads at the top of the page, as this is a very easy thing to optimise. Next, go through the different elements of the page, and examine how much attention has been given to them. Note particularly content, its quality, and how its subject matter fits the keywords. Look at when each page was last updated. Be sure to look at the page’s source code to uncover any hidden elements that might be secretly boosting or detracting from the page’s ranking.
- Links: Link profiles are so essential to a page’s success that it really is worth figuring them out. The link profile of competing sites is one area that is commonly looked at in SEO. Just about every SEO expert will look at these kinds of links out of habit, and you can talk to us at SEO Consult Australia about the importance of links. Look for the owner of the link given and the quality of the link.
- Structure: Structure is a little more difficult to analyse, but worth looking at. The important thing with basic structure analysis is to check how straightforward the paths are between pages. A second thing to note is the text used to anchor links, as this is another basic point of search engine optimization.
- Keywords: Finally, draw up a list of the keywords that have appeared throughout your analysis. When it comes to your own pages, this can give you an idea of what is and is not working, and help you reassess your strategy. If you’ve been analysing a competitor’s site, some of the keywords they’ve used may surprise you.
When analysing other sites in your industry, the idea is to extract as much information from them as possible. Luckily, this is fairly simple to do. If you’re analysing the sites of your strongest competitors, the thing you should be looking for most of all is weakness. Any weaknesses that your competitors have should show up clearly on careful examination of their pages, and should be exploited during your search engine optimisation campaign. In this, the analytical stage of your SEO may just be behind its ultimate success.
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Tags: content, Keywords, Search Engine Optimization, SEO Consult, seo firm
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