Loading ...Can Web Analytics help improve a website?
To only way to measure success is to analyse your web statistics yet many site owners neglect to do this. Measuring sales however is not enough. You need to dig into your traffic to see what they are looking for, where it is on your site they leave, what they do on your site and who they are. If you do this you will be improving your marketing efforts and performance. Web analytics gives you a way to check your results against your objectives to see whether or not they are in line with each other. In this way you will get a good idea whether or not your site is successful. Subtract your current results from your objective and you get your success rate.
The only way you can push your results is if you know them. If you are able to measure your results and understand them you can adjust them. Using web analytics can help you understand the behaviour of your visitors and in doing so you can tweak and drive more targeted traffic to your site.
The first step is to use tried and true internet marketing techniques such as SEO for instance. Once visitors have found your site you need to convince them to take action as stipulated by you. There are many ways to do this, apart from informative content and an appealing site you could ask them to subscribe to your newsletter or offer them free downloads.
The final step is to make good use of your web analytics in order to analyse their behaviour. This will help you keep track of your end results and with this information you can monitor your site and make improvements as needed. If you know where your visitors are coming from and where they leave your site as well as the keywords they used to get there you can use this information to your best advantage
On-site and Off-site web analytics
On-site analytics helps measure visitors while they are on your site. It checks the pages that attract the most visitors as well as the ones that produce the best sales results. It also tracks those pages that turn them away and you can use this data to compare it against your objective.
Off-site analytics on the other hand can be used by anyone, even if you don’t maintain or run a website. What it does is show how visible a website is as well as illuminating potential customers.
In the past
Web analytics use to measure such things as server hits, entry and exit pages, unique or return visitors, time spent on a site and which page was visited first. In line with business needs it is today more advanced and can offer conversion ratios, customer acquisition costs as well as browse or buy rates. The information provided by web analytics is there to help improve marketing strategies as well as helping to acquire the right keywords. It can help with the architecture of a site and help put in place what is appropriate to encourage targeted traffic.
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