Loading ...Choosing a good domain name means building your site on a good foundation. No matter whether you’re looking at it from an SEO angle, from a marketing angle, or even from a plain old business angle, the right domain can really get you places on the net.
The thing is, how do you choose the right domain? Domain names are very much like their real-world counterparts. Here are five things you should be looking for:
- Age. The age of a domain name is becoming increasingly important to SEO, due to the weight that history has in the rankings. The search engines naturally trust sites that they have been indexing for years, and some of that trust passes on to you when you buy an aged domain name.
There are other factors to consider along with age, such as reputation and also price. Many companies are investing in potential new domains and setting them down for later use. Domain parking comes with its own complications, however, and it’s worth talking to an SEO consultant before proceeding.
- Appearance. Appearance is important when buying a house and it’s just as important when buying a domain. The appearance we’re talking about, of course, is the actual words it contains. Keywords are important here, but for longevity you need to think about what really represents your business.
- Heritage. This is slightly different from age. A 100-year-old house isn’t valuable simply because of its age. It could be a ramshackle hut that’s about to fall down, or it could be a prestige home with a lot of valuable history. The same applies to domain names. Research the name’s history to see whether it’s something you can live with.
- Locality. Locality is not a question every company will be concerned about. If you’re a truly international company, you may not care whether you have a .com.au or a simple .com. For a lot of businesses, however, having that little extra dot and two letters is very valuable, both in SEO and marketing terms. You may find your path a little smoother with ranking in local search if your site is local as well.
- Size. This is one area in which domain names differ from real estate. The length of a domain name does have a fair effect on its success, but in this case smaller is better. Most SEO and internet marketing experts would recommend you keep your domain name as short as possible. As more domain names get snapped up, however, this is becoming difficult. It is still possible to get traffic through a catchy but lengthy domain name.
Figuring out which domain name is right for you can be more than a little difficult. There are a lot of things to consider. This is why it’s important to allow yourself enough time to make the right choice. Take the time to research, plan and brainstorm, and contact your SEO company if you can. You can approach us at SEO Consult Australia for domain name advice.
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