Loading ...If you’re new to SEO, it’s likely that you haven’t considered the impact that multimedia content can have on your pages. In search engine optimisation, the emphasis is definitely on text-based content, as it is much easier to optimise. Video doesn’t often get much of a look-in for the average SEO plan.
This is something that will probably change. There may soon come a time when a business can only go so far with text-based content. As internet connections get faster and computers get better at processing video, more and more video content is appearing on the net. In the past, there have been many industries which didn’t need to bother about video content, but now that is not so true.
Whether your business requires video content or not is a question only you can answer. If you’re unfamiliar with optimising video content, however, there are five questions you need to know the answer for:
- What kind of hosting is involved? When you want to feature video on your pages, you have the two basic options of hosting it yourself or using a video hosting site and embedding it on your page. Each of these has its bonuses. The major plus of hosting through an outside source is that your video is also featured on their site, giving you more coverage, although the drawback is that you have less control. You can talk to our experts at SEO Consult Australia about the advantages and disadvantages of hosting your own video content.
- If hosting your own video, have you got the essentials covered? This possibly doesn’t count as a question you wouldn’t think to ask, as title and file names are a basic part of SEO. When it comes to video, though, site owners often forget to make their file names as readable as possible. This means that instead of clumping your keywords together, it’s better to separate them, e.g. ‘rabbit_health’ instead of ‘rabbithealth’.
- What format are you working from? It may seem like everyone in the world uses Flash for their videos, but not everyone in the world has Flash on their computer. There is a big chunk of the internet-going population who avoid Flash because it annoys them. Also consider the downloadability and shareability for content you want to travel.
- Have you optimised alt tags? One of the best pieces of advice when it comes to video is to act as if part of your audience is running blind. Some internet users won’t have your video format on their computer. Others may have vision problems, and rely on alt text being vocalised. If someone isn’t able to fully access your video, you need to find a way to convey its content. This covers the search engines, as well, as it’s best to assume that search engine spiders are running blind when it comes to video.
- Have you got the splash picture right? This has more to do with viewers other than search engines. A good screen shot can keep people on your pages.
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Tags: content, Keywords, Search Engine Optimisation, SEO, SEO Consult, spiders
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