Loading ...Usability is often what’s getting in the way of a site’s rankings. If your site has usability issues, it’s likely that it’s causing issues for the search engine spiders as well. Fixing up practical problems on client websites forms a large part of the work most SEO companies do.
The issues experienced will differ from site to site, depending on the skill of your web designer and your own business requirements. Here are some of the more common usability problems around, the seven deadly sins that search engine optimisation companies often have to deal with:
- Text gluttony. Too much text is not good for your pages. Not only is it inefficient to try to squeeze a 1000-word article onto a single page, it makes the page too crowded. Keep your content down in word count if you want internet users to stick around. You can talk to our experts at SEO Consult Australia about this and other content issues.
- Labyrinthine architecture. This is one of the most common usability problems, along with text overkill. Unlike the text overkill described above, having too complicated architecture can damage your relationship with the search engines. Your site’s navigation needs to be as simple and straightforward as possible for search engine spiders to be able to navigate properly.
- Slothful downloads. A site that takes forever to download is one of the most annoying things to come across on the net. Often, such sites have other errors that can be harmful to a user’s own computer. Keep your download times to a minimum if you want users to trust you.
- Content avarice. Just as too much text is bad for a page, too many different ideas on a page can be damaging to your site. This is because throwing too many concepts at an internet user at once causes confusion. It might be tempting to put as many ideas as possible on your main pages, but really four or five things are the limit.
- The lust for technology. Companies have been known to become so enamoured of new widgets and tools that they upload them onto their pages without a thought for usability. Offering free tools can be a great way to attract internet users, but only offer things that they are actually going to find useful. Don’t insert new page elements just for the sake of having something new.
- Page neglect. Failing to update pages can become a usability issue when something goes wrong. If other things are being changed on the site, errors are inevitable. Content needs to be updated to attract search engine spiders back to your pages, but pages benefit from updates in any case.
- Pride. One of the original deadly sins, this one makes it to the usability list because so many companies are too proud of their existing website to make the changes recommended by their SEO companies. Your website may seem wonderful to you, but when it comes to usability issues you really need to trust your specialists.
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Tags: attract search engine spiders, content, Search Engine Optimisation, SEO, SEO Consult, spiders
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