Loading ...Just about any business will be familiar with the term ‘call to action.’ It’s what you insert in marketing and promotional material to get your customers to do what you want them to do. The call to action, or CTA, is a handy device that can be applied in all sorts of situations. What many businesses forget in their online campaigns, though, is how CTAs can be employed on a broad scale.
Most businesses will employ CTAs on their web pages, in their email marketing, newsletters and advertising. Each of these kinds of calls to action will be separately considered and implemented. There are many areas in which the vast majority of businesses overlook a call to action. It is even more uncommon for online businesses to amalgamate their various campaigns, planning their calls to action to complement and strengthen each other.
Where to employ CTAs
Businesses are constantly finding new areas which benefit from a call to action. Although traditionally, a call to action has been in the form of something like ‘buy now’ at the end of an advertisement, site owners of all types are discovering the value of using calls to action in everything from blog posts to widget buttons. It’s not just formal businesses that benefit from CTAs, either, as many successful bloggers have demonstrated.
Areas that benefit from calls to action include:
- Twitter posts, e.g. ‘Read more on our website at www.sample.com’
- Facebook profiles and events, much the same as above
- Within your content, eg. ‘What do you think?’
- Newsletters, e.g. ‘Register your interest’
Calls to action on your pages should also be finely tuned. Facebook is a great example of this. The social media site’s popularity partly rests on a relentless call to action campaign across the entire site. Next time you’re browsing in your profile, take note of the many places the site calls for you to take action. You’ll find that there’s hardly a centimetre of your page that is lacking in a request for you to do something.
Smothering pages in requests for action is not a wise move, but most sites would do to take some of Facebook’s example. You can talk to our experts at SEO Consult Australia about laying down action triggers on your pages.
Planning is important
Much like conversion paths should be plotted during your planning for search engine optimisation, so it can be helpful to devise a plan of attack for your calls to action across your whole online campaign. Search engine optimisation presents a perfect opportunity to do this, as it generally acts as a hub for online campaigns in any case.
When planning out the off-page aspects of your SEO campaign, think about how to best strengthen your work through calls to action. If your aim is to attract traffic through your links, plant calls to action within material destined for other websites. If you wish to increase in popularity on a social media site, note that in your other SEO content. Wise use of CTAs can result in a more concerted campaign overall.
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Tags: blog, content, SEO, SEO campaign, SEO Consult, social media
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