Loading ...Links seem like a fairly straightforward thing. Whether they are internal or inbound, links involve a straight A to B process. The internet user clicks on the link and lands on your page, or the search engine spider sniffs out the link and follows it to your page. Simple.
When it comes to search engine optimization, links are far from simple. There are at least four elements you need to consider with every link you have, internal and inbound. These all contribute to the relevance of the link to your page and the way the link will be weighted when the search engines take it on board in their calculations. You might not be able to control these four elements for your inbound links, but sometimes you can. You definitely control the three for links between your own pages.
The four elements are:
- The linking page. The linking page can add power to your link. There are a few things about the linking page that should be taken into consideration. First of all, the relevancy of the linking page to your own pages. If the linking page is on a related subject, the link is likely to be weighed in more heavily. The second point to be taken into consideration is the ranking of the linking page. If the page has a high ranking, some of that will rub off on you through the association provided by the link. This is why high-quality, relevant links are desirable for your link profile, and why you should use your powerful pages to support your site-wide search engine optimization plan. Talk to our experts at SEO Consult Australia about planning for links.
- The link’s anchor text. This is the is the first thing that the internet user sees in relation to the link and it should be the first thing the search engine spider comes across in the page’s code. Link anchor text can solidify the relevancy of the linking page to the linked page. The link anchor text should contain the keywords for the page you are linking to. For example, if you’re linking from a page about hot dog condiments to a page about mustard, the anchor text should be the mustard keyword.
- The URL. The address of a link also factors in, because keywords in URLs tend to be weighed more heavily in the calculation. Your SEO plan should already involve optimizing your URLs with each page’s keywords.
- The page the link lands on. This is a separate consideration from the link’s URL. The landing page is the recipient of all your hard work, and it’s important that it’s the right page. Match up your landing page’s keywords to fit in with the same general topic area of the linking page if you can.
Landing pages are particularly important to consider when you’re trying to net some inbound links. Too many businesses use their home page as their default landing page, and this isn’t always the best choice.
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Tags: Keywords, Search Engine Optimization, SEO, SEO Consult
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