Loading ...Your site might be a real diamond, but it is your online campaign which should be many-faceted. In having a number of angles to your approach online, you increase your chances of success.
Often, the various branches of online marketing, search engine optimisation and online PR are treated as completely separate entities. Doing this can put a business in real peril. At the very least it results in a far less efficient result. It is important to know how each of the strands of your online marketing campaign fits in with your overall internet operation, and to appreciate how you can use each to affect the other.
Here are a number of the approaches the average business might take in their online marketing and PR campaigns, and how they can affect each other:
PPC and search marketing: Using pay per click campaigns is an old trick of experienced SEO experts. Having a pay per click campaign running at the re-launch period of your site after SEO can give your SEO plan a little boost, much like using a battery to jump-start a car. Site owners often find that search marketing campaigns are useful when they want to increase organic search traffic as well. There is something about having more than one listing on the search pages that encourages internet users to click in the SERPs.
Social media optimisation: The social media is becoming the main street of the net, where users meet and gossip. Many businesses have jumped on board the social media bandwagon, and are using social media sites to great effect. A lot of what you do in the social media contributes to your site’s SEO, making you more visible in the search engine results pages, and it also helps your online PR.
Online PR campaigning: PR is important to any business operation, but it is especially important online. Online reputations are particularly vulnerable because of the lasting nature of information on the internet. If someone publishes a damning review of you today, it could well lose you business five years in the future. Managing things like review sites, and being proactive with press releases and contacts with the media, can help manage your reputation. This also contributes to your SEO.
SEO: Having a presence in the search engines can have a big effect on your online campaign overall, making you more visible to internet users. Conversely, everything you do on the net can impact on your search engine optimisation, as it builds up your profile with the search engines. SEO is particularly helpful for reputation management, and you can talk to us at SEO Consult Australia about using SEO for this purpose. An SEO campaign can be used as a coordinating point for the other campaigns.
Search engine optimization is about a lot more than just web pages these days, and it can be a good idea to remember your image, video and audio content in your SEO plan. Keeping multimedia content in your SEO plan can be helpful with your social media campaign.
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Tags: content, organic search, SEO, SEO campaign, SEO Consult, social media
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