Loading ...There’s a lot of advice on SEO content out on the net, and a lot of it is very intricate. You can find articles on everything from the formulation of an internet sentence to the right tone for a blog post. What you probably haven’t come across is any exploration of the different kinds of content you need on your site.
A lot of content problems are solved by approaching your search engine optimisation company for help, and you can discuss content provision with us at SEO Consult Australia. Although it is very convenient to leave everything in your SEO company’s hands, it is also a good idea to have a handle on the sorts of content that your site needs.
There are roughly five different main types of content the average site is likely to need. Here they are in no particular order:
- Informative articles. Informative articles are likely to be the backbone of your content for search engine optimisation. An information-based article is your best chance of putting relevant content onto your pages. It’s also a good way to attract internet users, who are all looking for information. Much of the advice on SEO content is written about these kinds of articles.
Informative articles don’t have to stay on news pages. It is possible to slip a few information-focussed articles into your site’s blog, and many companies do this to great effect.
- Blog content. This is a friendlier kind of content, and it is one that not every site will necessarily have. Plenty of sites are more comfortable keeping things on a business level. Having some blog-style content on your site does provide you with more opportunities to connect with your users, though, and increases the likelihood of return traffic.
Again, blog-style content doesn’t have to stay on a blog. If you don’t want to operate a blog, but want to insert some personality into your site, it’s easy enough to write a blog-style entry. It is important, though, to ease into this style of content if your site hasn’t featured it before, otherwise you may confuse users.
- Product descriptions. This is one area which has been mostly overlooked by SEO writers. Product descriptions count toward your SEO, and yet they must be written in a completely different tone to the rest of your content. Good product copy needs to be to the point, but containing enough information to entice.
- Sales copy. Sales copy has to be different yet again to your main SEO content and your product content. Most businesses will be familiar with the requirements of sales copy – concise, containing calls to action, persuasive without being cheesy. It has a decidedly different tone to your regular SEO content.
- News and press releases. Yet another type of content is your news content. This is likely to be mostly comprised of press releases, which you should publish on your site as well as other areas on the net. These will naturally conform to the press release style.
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Tags: articles, blog, content, press release, SEO, SEO Consult
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