Loading ...With Google taking a harsher stand this year on content, a lot of sites are finding themselves out in the cold. The search engine optimization industry has had a lot of work to do since Google rolled out the Panda update internationally. It prompts a question: what do you do if your site disappears from Google entirely?
Being penalised by Google is the last thing any SEO plan needs. Fortunately, Google seems to comprehend how drastic a move being dropped from the index is. Google software engineer Tiffany Oberoi recently gave a few extra hints to site owners trying to get back in Google’s good books:
*If you suspect you’ve been de-indexed, submit a reconsideration request. It’s not easy to spot whether disappearances are due to the algorithm or a manual de-indexing, and this can make it hard to know what to do”
Oberoi advised that site owners fix whatever problems they can find, and submit a reconsideration request anyway, just to cover all bases. You can talk to us at SEO Consult Australia about reconsideration requests.
*Don’t overlook the algorithm. Many sites lose rankings because the algorithm has detected poor content. Oberoi stated that Google is relying more on the algorithm to detect content issues.
No matter what your situation is, your first step should always be to review your site for spam. Oberoi emphasised the importance of improvements to being accepted back on the index. Whether your problem is with the algorithm, or with an actual person, you can’t hope to improve the situation without improving your site.
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Tags: Search Engine Optimization, SEO, SEO Consult Australia
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