Loading ...Of all the social media bookmarking options out there, Digg continues to sit comfortably near or at the top of the ladder. While many internet users will look at social bookmarking buttons and wonder what on earth they refer to, most people recognise Digg. This is one of the reasons site owners will consider participating in Digg as part of their search engine optimisation plan.
Paricipating in social bookmarking can be a good addition to an SEO plan. Involvement in any internet community is a good idea when you’re looking to boost your site’s ranking, as it gives you better coverage across the net. Social bookmarking opens up opportunities for off-page search engine optimisation. If your content can stand up to the scrutiny, social bookmarking can be an avenue to building an excellent link profile.
Digg has been on the bookmarking scene for quite some time. Digg began in 2004 when internet entrepreneur Kevin Rose wanted to develop an efficient system for sharing tech-related articles on the net. Users were given the option of ‘digging’ stories they liked, with the most popular articles presented in a list for all to see. The site was launched in December 2004 and after 12 months had attracted around 100,000 users. After gaining some funding, the site underwent a bit of a boost and grew to attract millions of inquisitive internet users per month.
The activity on Digg is essentially digging and seeing what has been ‘dugg’. It’s the basic recommendations/viewings system of any other bookmarking site, but this one has achieved a whole chunk of success.
Participation vs. passivity
It’s not necessary to actively participate on Digg when you want your site to be bookmarked, although participation does have its advantages. Being active on Digg can help you to get your articles to the top of lists. Research shows that it’s a relatively small group of users who influence the placing of pages in the list, so getting to know other users is a good idea as well.
If you don’t have the time to mount a full participation campaign on Digg, and not many site owners do, there are things you can do to improve your chances of being dugg. The usual forms of content are popular on this bookmarking site, so how-to articles and lists are a good idea. It can be a good idea to research the most popular articles if you’re aiming to attract diggs. Talk to us at SEO Consult Australia about participating in this and other social media forms as part of your SEO.
Drawbacks of Digg
Digg has been criticised many times. The ‘bury’ feature has been viewed as undemocratic and can be easily abused. Not every site should bother with Digg – far from it. Digg has a very specific audience, and if your site doesn’t suit them, any efforts you make will be a waste of time. Digg has moved away from the solely tech-focussed articles of its early days. Technical subjects still dominate, but a small range related topics are appearing more frequently as time goes by.
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