Loading ...A term that pops up every so often in connection with SEO is ‘QDD.’ In accordance with the search engine optimisation industry’s eternal love of acronyms, QDD is more than three simple letters. What the term stands for, query deserves diversity, can be a fairly difficult concept to grasp. It’s even more difficult to negotiate.
What is ‘query deserves diversity’?
Query deserves diversity, or query deserves freshness, is an element of Google’s algorithms that works against the usual logic of the search engine, for want of a better term. If a keyword that doesn’t warrant QDD is the usual state of affairs, QDD is a world turned on its head, kind of like what Alice encountered in Wonderland.
The concept comes from those few areas of the net where words can be interpreted in multiple ways. ‘Mazda’, for example, may be the subject for a search on cars, or it may be a search related to a god of Zoroastrianism. At the moment, that search does not warrant QDD, but if as many searchers were looking for the latter as the former Google would need to insert pages to cater to everyone. This is an oversimplified example. A wide variety of searches are potentially subject.
QDD is a situation where low-ranking pages may be boosted to the top of the SERPS. This is unsettling for site owners who have worked hard to get their pages to the shop.
QDD is one of those areas that most site owners never even have to think about, but it is something that SEO experts do concern themselves with. If your site encounters this on its SEO adventure, it can be a good idea to have an optimisation expert on board, and you can talk to us at SEO Consult Australia about this and other issues.
When it comes to query deserves diversity, there can seem to be more questions than answers. Here are just a few:
1. Does QDD even exist?
This may sound like a strange question to ask after the term has just been explained. However, there is a bit of debate in the search engine optimisation industry as to whether QDD actually exists, or is just a perceived effect of something else entirely.
It’s always possible for SEO pros to misinterpret the effects of aspects of Google’s algorithm. Nothing is certain, and Google certainly isn’t going to offer the industry a thorough guide book any time soon.
2. Why worry about query deserves diversity?
The reason to worry about QDD is that it could push your pages off the first page of SERPs. It should be kept in mind, however, that there are many subtle weights that Google adds to its algorithms from time to time. QDD is just one of the subtleties to worry about.
3. Will QDD affect my site?
Not every site will be affected by QDD. Not every keyword can be interpreted in multiple ways. If your keywords are potentially ambiguous, however, QDD is something you have to think about. Talk to your SEO consultant about strategies.
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Tags: Keywords, Search Engine Optimisation, SEO, SEO Consult, SEO Experts
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