Loading ...Things have changed in the last few years. Before, the only areas of the net that were truly social were forums and random little sites. Now, there is no area of the net that is not social. Or rather, there are areas, but no-one goes there.
To be successful on the internet, you now need to have some social component. It might be a huge Facebook campaign, or it might simply be featuring a single Digg button on your pages. Your nod to the social media doesn’t have to take over your whole internet campaign, but it does have to be made if you want a chance of competing in the future.
The new rules
- Make it easy. Internet users are growing less tolerant of fuss. If they have to go through a complicated procedure to enjoy your site, they’re likely to go somewhere else. Make things easy for your site’s users by featuring social media buttons and making your forms as simple as possible.
- Give them something to chew on. Content has always been an important feature for search engine optimisation, but now it’s important for success on the net generally. Internet users are used to information-packed sites.
- Give rewards. One of the ways social media has changed the net is the emphasis on giving. Social media communication operates on a ‘you give, I give’ basis. To appeal to internet users and other sites, you now need to show some reciprocation for the things that benefit you, such as comments and links.
- Recognise your place in social media. When everyone’s talking about social media, it’s probably a good idea for you to do so as well. This has an SEO advantage of linking your site back to any social media campaign you’re pursuing. It also has the advantage of linking your site personally to a topic that is dear to your site users’ hearts. Social media affects people personally, and talking about it means talking about something that is personal to your target users.
- Use it. One of the biggest advantages of doing all of the above is that you can use the social media to enhance your position on the net. Once you’ve done everything that this new social world has asked of you, make use of it.
Why social affects your SEO
Everything about your website affects your chances of getting a decent ranking from the search engines. Your statistics, your links, and the talk about you around the net are all taken into account. This means that for your search engine optimisation plan to work, you need to address many areas of your online campaign.
Succeeding on social media sites is also a good path to search engine success, and you can discuss this with us at SEO Consult Australia. No matter how you look at it, getting more attention from more people on the net is a good thing for your business. Start working social ideas into your site strategies.
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Tags: content, Search Engine Optimisation, SEO, SEO Consult, social media
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