Loading ...Some SEO experts will tell you that keywords are the absolute soul and centre of search engine optimisation. Some will tell you that links are even more central. So many things are held up as examples of the central point of SEO that the whole process can turn into a seething maelstrom of ideas. There is one central point of search engine optimisation, but few experts ever point it out. That point is, simply, your site.
Without your website, the need for search engine optimisation ceases to exist. It’s important to hold on to this thought while you undergo optimisation. It can be easy to lose focus while all of the complex factors of internet marketing are at work on your business. Focussing on your site can help you to keep perspective.
Keywords – a means to an end
A huge amount of importance is placed on keywords as a part of optimisation. They are important, there’s no doubt, but the selection of keywords needs to be guided by your site itself, in balance with other factors. If it is your goal to get more competitive in your industry, you might want to select a few of the more competitive keywords. If you want to reach a new target user group, you need to branch out in keywords. Otherwise, your keywords need to fit in with your site’s current form of operation. Talk to us at SEO Consult Australia about the keyword selection process.
Links only go so far
Focussing all of your energies on link building is a waste of time when it comes to SEO. Although links are very important, and indeed it’s impossible to build a decent ranking without them, your SEO campaign needs to begin by concentrating on your pages. Without a decent site, it’s unlikely that you’ll be able to attract the links you need.
Don’t overvalue SEO
Another impression a lot of optimisation experts give is that SEO is all-important. Optimisation is important to your online campaign, but even more important is your relationship with your site’s users and the health of the site itself. If you’re uncomfortable about where your optimisation campaign is taking you, site-wise, discuss your concerns with your consultant.
The real number one – your business
One of the things Google does get right is the importance of the internet user to search engine optimization. Consider why your site exists in the first place. All sorts of answers will come up, but the main and resounding one should be ‘Because we want to operate a business online.’ There might be all sorts of side reasons, but even for a non-profit site, the main reason to operate a site is to engage in an exchange with internet users. This is how you operate your business online.
The number one guiding factor for your search engine optimization campaign should be to operate your business in the best way possible. Keep hold of this thought, and all of the conflicting advice seems less important. Choose what will suit your business, and talk to your SEO company for advice.
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Tags: Search Engine Optimization, SEO, SEO campaign, SEO Experts
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