Loading ...Serialised content is a very old-fashioned idea. In Victorian times, newspapers frequently added something a little extra for their readers by publishing new works one chapter at a time. It’s how Charles Dickens got to be so popular with his audience, along with hundreds of other authors. It even dates back to the Arabian Nights.
Serial content is behind the success of a large number of people. And we’re not just talking about Charles Dickens here. A good serial idea can be absolute gold for your search engine optimisation content plan, keeping your target user group coming back to your pages for a very long time, if you can find the right idea.
The secret power of serialisation
The secret behind serialisation is momentum. It’s perhaps typified in one of the earliest serialisations, the Arabian Nights. In the story itself, Scheherazade ties to avoid execution in the morning by telling intriguing stories during the night. At the end of each night, she only gets half-way through the story, forcing the king, her husband, to postpone her execution one more day. The need to know more of the story is what drives the characters on, and part of what drove authors over several hundred years to add to the amazing tale.
Serialised content works because people want to read more. They get involved, either with the story or with the subject, and you can make it work for your SEO plan.
Serialisation on the net
On the internet, serialised content has a snowball effect. As the content develops for the site’s existing audience, they tell their friends, who then become a part of the community surrounding the serial content. They then tell their friends, and so on.
The process might sound similar to the development of viral content, and it is. The difference is that along with popular content you get a community developing around serialised content. Because it is an ongoing thing, internet users invest their interest in it, making it a part of their online experience to check back in. This means that at the end of an internet serialisation, the content has a loyal group of followers.
Serialised content and you
How does this help the average struggling site owner? When you’re struggling for content to publish as part of your SEO plan, it can often seem like there just aren’t enough topics around. When you compose articles on a different topic every day, you swiftly run out of ideas. The beauty of a serial effort is that you’re essentially exploring aspects of the same topic over an extended period of time, and gaining a loyal bunch of readers at the same time.
It should go without saying that serialised SEO content needs to be well-written to be effective. The topic also needs to be interesting. Look around the net at the sorts of article series that attract you, and think about what makes them attractive. You can talk to our experts at SEO Consult Australia about developing serial content ideas for your search engine optimization plan.
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