Loading ...Landing pages are different from any other kind of page. Much like your home page needs to draw new users in, internal landing pages need to work harder than their ordinary cousins. Even if they’re just another internal page when you first select them, it’s best to tweak your landing pages so that they can do the work you need them to do.
Deciding on your landing pages is a big part of search engine optimisation. If your link building campaign is successful, you will have hundreds or thousands of links pointing to various pages of your site. Talk to us at SEO Consult Australia about link building. To support your SEO plan, these links need to be feeding a number of pages, and this means internal landing pages which will have to be optimised in their own special way.
Internal pages are necessarily different from your main pages. With a home page, there is a certain expectation of format that you have to work with. Home pages are expected to feature various sections, one or two menus, and small snippets of information. Even main pages have to conform somewhat to this style, as their job is still to funnel people through to pages deeper within the site.
Internal landing pages may not have this introductory type of structure, but they still have to perform an introductory job. Even when the internet user is coming from a specialist site, they will want to learn what they can about your business from the first page they land on. Your internal landing pages need to introduce, tantalise and lead the user in.
Most internal pages are structured with the assumption that certain things have gone before. These are things that need to be subtly reconfirmed when internal pages are being used as landing pages:
- Introduction to the business. This doesn’t have to be excessive, just enough to give the user a taste of what the business is about. Having your business name and motto in the banner of the page is a good start, as well as a little ‘contact us‘ blurb somewhere on the page.
- Purpose. Usually, by the time users are within a site, they know what you want from them, be it to buy or just to read. Give them another clue on internal landings.
- Pathways. Part of the purpose of all landing pages is to set users on paths. Make sure the beginning of your pathways is obvious on your landing pages.
Sites that fail to optimize their landing pages may lose some of the benefit of their inbound links. A random page picked from within a site will not satisfy the needs described above, and could put internet users off.
It’s impossible to control every landing page on your site. Organic links will land wherever the linker likes best on your site, and it might be damaging to turn around and change pages after they’ve attracted links. If a page has attracted links on its own, there is obviously something about it that is working.
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Tags: Search Engine Optimisation, SEO, SEO Consult Australia
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