Loading ...Your conversion rate relies on your ability to put the right information in the path of your site users. Furthermore, your site’s position in the search engine results relies on this ability. If site users are unable to find the information they need within a very short amount of time, they will leave your site and go to a competitor.
The amount of time a user spends on your site can be very short indeed. Studies have shown that the time between clicking on a site and deciding to stay can be mere seconds. Internet users have learned to scan pages, looking for keywords and other triggers, to see if a page is going to be worthwhile reading. If they find the right information, they stay.
Setting the right information in the path of an internet user’s gaze should make up a significant proportion of your search engine optimisation plan. Not only is it important to put this information in the pathway of users, it’s vital to put keywords and other factors in the places the search engines are going to look. Careful study of both users and search engines has provided the SEO industry with some useful tips on information placement.
The right word
Finding the right keywords for your SEO campaign should take up a considerable proportion of your campaign. Keywords are important well beyond the search engine results pages. When an internet user performs a search, the keywords they use in their query will be foremost in their mind once they click through to your pages. Positioning keywords clearly ensures that they know they’re in the right place. It’s a sort of return signal to their call for help.
The things you do to attract search engine attention to your keywords will help this process along. Basic SEO practices, like placing keywords in titles and at the beginning of text, put keywords directly in the path of the user’s gaze. Talk to us at SEO Consult Australia about the function of keywords in SEO.
The right design
Design is the next step in ensuring that site users find what they’re looking for. Web design can help or hinder your cause.
Design affects your pages in all sorts of ways. Elements of your page can block a user’s attention, preventing them from scanning the page comfortably. Other elements can essentially hide important information by making it hard to access, for example when you put your sales pitch inside a PDF. When it comes to your optimisation plan, any element that isn’t text-based needs to be considered very carefully and used with deliberation.
The right information
Selecting the right information for the right user is the last part of the equation. Your SEO plan should help you to set out a number of paths for users. Match your user groups to your business objectives.
Placement is a big part of what makes a website work. Talk to your SEO consultant about the potential issues with placement on your site.
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Tags: Keywords, SEO, SEO campaign, SEO Consult, seo consultant
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