Loading ...There are so many factors in play when it comes to SEO that it can be difficult to know where to start, or even how to proceed. One answer for this is to consult a professional, and you can talk to our experts at SEO Consult Australia. Another answer is to study all the advice around and develop your own steps, or simply to read on.
1. Keyword research and selection. Putting this element first is a bit of misdirection, because really there is one crucial thing that must come first. Keywords come first in this list because so many people jump right into SEO in this way. Before any of the solid search engine optimisation work can begin on your site, however, you really need to take step 0: analysis of your site.
Site analysis should uncover any weak areas of the site, and also look at the site’s strengths. This should give you a good idea of what sort of work you need done. Once this is complete, you’re in a better position to start looking at the keywords you can compete on.
2. Analysing competitors. This step should be taken around the same time as keyword research. Your competitors can provide some excellent insight into how to proceed with your SEO plan, and some tips on keywords.
3. Restructuring. Once all of the decisions are made about your SEO, it’s time for work to begin. Most people would be inclined to jump straight to on-page work, but almost all sites need a little restructuring at the beginning of SEO. In cleaning up the structure of your site, you may find that some pages are effectively doubling up, or that you need new pages in some areas. For this reason, it’s good to begin this before your on-page work.
4. On-page optimisation. This includes all of the usual suspects, such as title tags, link anchors and existing content.
5. Link building. This is an absolutely vital step that is likely to take the most work and the most time. Look at social media sites, the media, and other sites in your industry.
6. Reputation management. This step can be incorporated into link building, as it has much the same effect in SEO terms. The difference is that reputation management is about building up the presence of your brand and business on the net, and guarding against bad publicity. Look at reviews sites, directories and other areas related to the operations of your industry.
7. Content planning. Once all of the main work is under way for your SEO, it’s time to begin planning for the future. For the vast majority of sites, this means a content plan. Fresh content is essential to the success of a modern search engine optimization plan, and it won’t just jump onto your pages.
8. SEO maintenance schedule. Things aren’t over when your site has gone live and your SEO is doing its work. An SEO maintenance schedule will help you to keep on top of things, meaning you hopefully won’t need another full overhaul for several years.
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Tags: content, Keywords, Search Engine Optimization, SEO, SEO Consult, social media
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