Loading ...‘Content is king.’ This is a truism which rings throughout the search engine optimization community, and which leads SEO pros to recommend to their clients that a good content regime is essential for their optimization plan. It’s one of the pieces of advice that newcomers to SEO swiftly come across, but the experts in the industry often forget to specify exactly what kind of content they’re talking about.
Not all content is equal in the eyes of the search engines. If you’re consulting a professional for your optimisation you should already be aware that when search engines assess your pages, the text-based content you’ve posted has a better chance of conveying the information you want. There are further conditions as well. Even when your content is text-based, there are some posts that will be considered more valuable than others to the search engines’ equations.
The basis for fresh content being valuable is its intrinsic value to internet users. The search engines have built their assessment criteria with this in mind. The way search engines assess your fresh content is with an eye to how interesting and valuable it is going to be to your site users. Make no mistake: there is no getting around the system by posting sub-par content. You can talk to our experts at SEO Consult Australia about your content needs.
Some types of fresh content can be problematic, as the search engines value different forms of content differently.
- Comments sections. Having an open comments section on your site can be a good source of constant fresh content, but comments content won’t be valued as highly by the search engines.
- Blog posts. Some blogging software can have an effect on how your content appears to the search engines. It’s important to investigate the technology you’re planning to use, and consult with your SEO company before implementation. Talk to us at SEO Consult Australia when you’re thinking about posting a blog on your pages. Remember, although some technologies come with a handy interface or nice design, when it comes to search engine optimisation the best technology is that which presents your content in basic text form.
- Fragment updates. The search engines take note of how much content you post when you put up some fresh content. As you might guess, posting a paragraph or two on an existing page isn’t going to get you as far as posting an entire new page. When posting fresh content, it’s wise to post an entire article at a time.
- Content with similar anchors. In the course of your optimisation, you might decide that a certain section of your site will benefit from having text anchors with a particular keyword, distributed a set number of times throughout the text. It’s not wise to re-use an anchor text pattern, even if it seems perfectly attuned to what the search engines are looking for. The search engines compare your text anchors to previous posts and are likely to devalue content if it appears to have the same anchor pattern as an older piece of content.
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Tags: content, Keywords, Search Engine Optimization, SEO, SEO Consult Australia
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