Loading ...If you’re engaged in SEO, outcomes are probably foremost on your mind. If you’ve hired a search engine optimisation company, you want to be sure that your investment is going to produce results. Outcomes can become a bit of an obsession with website owners. Not many look at the alternative outcomes that are possible with SEO.
Most site owners will be aware that search engine optimisation can achieve a number of things for a website. Plotting for different outcomes is a necessary part of any business exercise. The usual way of business doesn’t tend towards looking at side-benefits, however, and this is something that SEO can provide. Fine-tuning your analytics can help you to achieve better outcomes with your search engine optimisation. Not only this, it can help you to see what other things are possible.
Example 1: Tracking site users throughout your pages.
Plenty of sites track user paths. This is essential when you want to check on how effective your conversion paths are. After all, if you’ve carefully laid out a path of attention-catching content and carefully tailored calls to action, you will want to know if users are clicking in a completely opposite direction.
Alternatively, if users are flowing through certain pages on your site, it can be a good indication of what sort of content and ideas they are attracted to. Tracking users through your site can help you to spot new triggers. If, for instance, you spot an increased number of visits to a particular blog post, or a pattern of visits between pages, it can be a valuable clue to what your users are looking for.
Looking at the clues provided by your users’ paths through your site can provide you with the information you need to create a truly magnetic site. The popular topics and connections you discover can be used when creating your SEO content. Creating content that has proven to be popular can further increase your popularity. You can talk to our experts at SEO Consult Australia about SEO content.
Example 2: The checkout process
Tracking down conversions is a vital thing for any e-commerce, or indeed any conversion-focussed, site to do. Something many site owners have noticed, though, is the fact that many potential conversions fail at the checkout.
This is an incredibly common problem, usually caused by something about the checkout process, but it can be hard to identify where exactly the problem is. This is where the information on user paths throughout your site can come in handy. Instead of looking at blank comparisons of traffic rates versus conversion rates, look at where your users travel and where they drop off your pathways. Looking at exit points can also help you identify which triggers work for your site’s users, enabling you to use those same triggers elsewhere on your site.
These are just two examples of the alternative ways you can use the information you gather when measuring your SEO outcomes. Thinking outside the box in this way means that the information you have can be put to even better use.
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Tags: analytics, blog, content, Search Engine Optimisation, SEO, SEO Consult
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