Loading ...Every site owner needs to know the rules of search engine optimisation. The difficult thing is, the search engines aren’t going to tell you them. A site owner has to rely on research and the advice of their search engine optimization company to figure out where the invisible lines are in SEO.
The basic penalty trippers
There are some basic things that should be watched out for in search engine optimization. It’s tempting to say that these are obvious mistakes to make, but site owners keep on making them. Even the techniques that SEO companies have been wary of for almost a decade are consistently used all over the net.
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Keyword stuffing: SEO experts constantly talk about this, but rarely in enough detail to help newcomers steer clear of mistakes. Keyword stuffing is, obviously, stuffing your content full of keywords. At a certain level, a number of keywords trip a search engine filter and your page can be deemed as spam. Search engine optimisation experts talk about this all the time, but usually forget one important thing: no-one knows what that level is. This is why you need to be careful of the number of times you feature your keywords. Try to keep it natural.
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Hidden text: This is something there is no excuse for, as there is no-one on the net these days willing to support this technique. People still try it, however.
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Linking to bad neighbourhoods: Another very basic mistake, yet one that is understandable. Many sites, when first attempting to build a link profile, aren’t too careful about who they exchange links with. It’s important to check out your link partners very carefully as outbound links are the ones that can get you into trouble. Talk to our experts at SEO Consult Australia about good linking ideas.
More advanced penalty trippers
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Satellite network links: As links are so valuable to search engine optimisation, some intelligent site owners realised that they could simply build links themselves by building more sites. This works well in theory, but it has major flaws in practice. First of all, the search engines are able to easily detect related sites through their IP addresses. A second, and more obvious, flaw is that these satellite sites will all be new and have very little link value.
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Reciprocal linking scams: The search engines are getting stricter about links, and being part of an organised network specifically designed for links is a bad sign. Plenty of sites have suffered from such schemes.
Subtle penalty trippers
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Not every penalty can be considered strictly a penalty, but it might still harm your site. For example, a sudden drop in rankings might be due to your site having tripped a filter in the algorithm, or it might be due to your not having fulfilled the quality criteria required for top sites. The result is the same. You’re still stuck down in the search engine results pages. Anything that compromises the quality of your site can result in a ranking downturn.
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Tags: content, Keywords, Search Engine Optimisation, SEO
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