Loading ...Most site owners value returning visitors. It doesn’t matter what industry you’re in, having people come back to you again and again is a positive experience. It’s a short-sighted move to not do everything you can to entice visitors back again. Happily, your SEO plan should help you to avoid such a mistake.
Returning visitors help every site in a number of ways. One of the major positive factors of return traffic is that it helps with the site’s search engine optimisation. If you’ve got a devoted core of users who access your site several times a week, you’ve got a far better chance of ranking higher due to popularity factors. The search engines take return traffic as a sign that your website presents a quality experience for the user. The result: better positioning next time a user searches using your keyword.
Of course, knowing that return traffic is good and being able to attract return traffic are two different things. It’s a very hard task to make a site so attractive that users zoom back again and again, and there aren’t many industries that can support such magnetic sites. There are one or two easy things, though, that you can do on your pages to increase the likelihood of repeat visits.
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Subscriptions: If you have a blog or forum, issue a newsletter, or even update your content regularly, it’s possible to entice site users to sign up for a subscription. Once you have a user’s contact details, you can entice them back with snippets of updates, competitions and other rewards. The personal information gathered through subscriptions can also be helpful for your other online marketing efforts. Talk to our experts at SEO Consult Australia about the many ways you can use subscription details.
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Registration: Offering users a personal service is another way to keep them coming back. You can achieve this through user registrations. Set up a simple form requiring a small amount of personal detail, and a log-in section that users can make use of when they visit.
There are at least two considerations that you need to think about with registrations. The first is that the registration needs to have a specific benefit for the user, such as access to secret content, forum access or something similarly tangible. Second, the more details you require for registration, the more users you will put off. It’s best to gather just a little info so you are able to gather more later.
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Community: Internet users love socialising. Generating a sense of community can be as simple as opening up a comments section, or more complicated, like setting up a forum. Sometimes, it’s just about showing that you’re interested in your users. Engaging with your users can encourage new users to come back, as they will want to build a relationship with you.
The most important thing you can do to entice users back to your site is simply to be interesting. Make them want to read your next piece of content. Make them want to come back.
Related posts:
- The difference between unique visitors and total number of visitors
- Don’t confuse the visitors to your website
- Make sure your landing pages are ready for visitors
- Input from your visitors can help your SEO campaign
- How to encourage your visitors to get in touch
Tags: blogging, SEO, SEO Consult, SEO Conversions
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