Loading ...‘Unique’ is a very important word for search engine optimisation. It is a quality that comes into play with every successful SEO plan. Any site owner that ignores the need for a unique angle in many of their SEO strategies is dooming their site to failure.
The first area in which this word comes into play is, of course, your SEO plan itself. Every website is unique. Every website needs a unique approach to search engine optimisation, although many SEO plans do share some qualities. Out-of-the-box strategies just don’t work for SEO, which is one reason to consult an optimisation company if you’re inexperienced. You can talk to our experts at SEO Consult Australia about this.
The major area in which uniqueness is important for SEO, though, is content. Whether it’s the content of your title tags or the content you’re sending off as a guest blog post, unique content is the only kind of content that will really benefit your site’s rankings. Here are some of the areas where it is most important to make sure your approach is unique:
- Unique content on your pages. The possession of unique content on every page is central to a good SEO plan. This is the reason there is so much emphasis on content within the optimisation industry, and you can talk about content with our experts at SEO Consult Australia. One thing that many site owners fail to grasp, particularly retailers, is that content has to be absolutely unique to avoid the risk of duplicate content issues.
Your pages require fresh content, and a lot of it. To avoid pages being pushed off the index for duplicate content, avoid purchasing pre-published articles or manufacturer product descriptions.
- Unique summaries when using WordPress. Many sites have a blog for SEO, and the easiest way to do this is using WordPress. One of the many great features of WordPress is excerpts, but these are often taken automatically. Provide some fresh content by adding a unique post excerpt when publishing.
- Unique content off pages. One mistake that is easy to make is in duplicating the content from your site by sending it to other sites. Article marketing and guest blogging are both great methods of off-page search engine optimisation, but unique content is just as important here as it is on your site.
- Unique descriptions for every page. This is an area in which a huge number of sites trip up. It is understandable that site owners might not want to bother with writing up a unique description for every single page, but it is a dumb move nonetheless.
Crafting a completely unique description for each of your pages is a very simple way to gain a significant SEO advantage. Not only does it provide more unique information on your page for the search engines to use in classification, it helps to target your pages to specific groups of internet users. A unique description might make the difference between a traffic increase and a lull. Title tags should also be freshly written for each page.
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Tags: articles, blogging, content, SEO, SEO Consult, SEO strategies
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