Loading ...In SEO terms, a good site is a site with clear themes. Using a themed structure is an advanced move in search engine optimisation. It directs all of your site’s power to support relevancy to your main keywords. A themed structure requires a lot of planning and may take quite a bit of work if you’re trying to optimise an existing site. The rewards are well worth it.
What is a themed structure?
Themes come naturally to website development. When you first assemble your website, you have certain ideas about which pages should link to which. Your product pages will naturally link to your main categories page, your ‘contact us’ page will naturally link from your home page, and so on. There are many permutations for these natural-seeming links, however, and it’s best to pull out strings following the right themes.
Themes for search engine optimisation tend to flow from keyword relations. The search engines examine a site for overall relevancy to its main keywords. If your main keyword is ‘fishtank supplies’, then the pages that have keywords related to that term should be used to lend support as part of your SEO. For example, the main pages for our fishtank site could be ‘fishtank cleaning supplies’, ‘choosing the right fishtank for your fish’ and ‘fishtank decorations’.
Theming a site is like writing an essay. A good essay has an overarching argument which is supported by the smaller arguments in each paragraph. Those paragraphs might not address the main argument directly, but they nevertheless have the reader nodding their head in agreement. For your SEO theme, your main keyword is your overall argument. You need to support that argument with your main pages.
How themed structure affects SEO
From a search engine perspective, themed structure sites are a lot easier to communicate with. Instead of a site presenting lots of pages, some related and some not related to the main topic, a themed structure sets all of the information in a straight line. For example, instead of our fishtank site offering a navigation menu containing everything from guppy care to aqueous solutions, a themed structure sets related topics on the same path. It’s all about predicting what the search engines want and giving them an easy way to find it.
Using nofollow tags to direct attention
Nofollows are a bit of a dirty word in the search engine optimization industry because so many big sites have been using them to block link juice from their links. It is possible to use these tags on your own pages to your SEO benefit when theming your structure.
Every site has pages of content that aren’t really relevant to search engine optimization. Nofollows can be used to direct the search engine spiders away from these pages, ensuring that their attention is concentrated in the right place.
This use of code is one reason it’s best to approach professionals when theming your site’s structure. Restructuring is a technical task, and expert advice helps avoid mistakes. Talk to us at SEO Consult Australia about using tags for better search engine communication.
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Tags: content, Keywords, Search Engine Optimization, SEO, spiders
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