Loading ...To understand the critical importance of keywords, you must understand how search engine optimisation works. Your optimisation efforts are wrapped around keywords that relate to your business; what services you offer or what products you have for potential clients. Keywords are everywhere, but it will take the exact right keywords to drive your target market to your website and not random visitors. This holds true whether you fully concentrate on organic SEO or whether you also make use of a pay-per-click advertising campaign as well.
Choose correct
The difference between hardly breaking even and being able to maximise on your profits is choosing the correct keywords. Driving traffic to your website is not what you should aim for. The goal is to use the exact keywords that will turn visitors into customers. For example; if your business is landscaping Japanese gardens and selling related products, how would your potential clients search for you?
Using the keyword ‘garden’ or even the key phrase ‘garden landscaping’ will throw your net incredibly wide. These keywords, although related to your business is simply too vague and you will not rank well for them. You need to find keywords that pinpoint your website with laser precision.
Such as Japanese gardens and add your physical location; Japanese gardens, Melbourne Australia. This is how you build your keyword list and you add products that you stock that are only used in your business. The more specific you are with the keywords you choose, the higher the visitor rate will be of people interested in exactly what you have to offer. This is called pre-qualifying the visitors that come to your website.
Brainstorming session
Once you have the concept of what makes keywords good or bad it is time to seriously brainstorm related keywords. Once you have narrowed the generic ‘garden’ keyword to your specific type of business you need to find as many possible combinations of the sharply focussed keywords relating to your business.
This is necessary as humans have different ways that they search and they will use combinations of words that are familiar to them. Broaden your database of relevant keywords and keyword combinations until you have at least a few hundred. Getting every possible keyword that will bring searchers directly to your website sorted out means you are starting off with a win-win situation.
Helping hand
Keyword research does not have to mean burning the midnight oil and wracking your brains for weeks. The Internet and the search engines lend a helping hand. Once you have that long list of broad as well as specific keywords and keyword phrases you need to find out how competitive they are. This is where tools for keyword research comes into play; tools such as Google Keywords and Wordtracker was created to give you much needed information.
You can find out how many people use your keywords to do searches and you can find out exactly how many websites you are competing with. The tools will even give you information that is invaluable if you use PPC advertising on the level of competition you are facing for a keyword and what you will pay on average if you bid on those keywords. Combining knowledge of how and why your target market is searching with the specific keywords they use will crate a win-win situation for your business.
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Value of keyword research…
To understand the critical importance of keywords, you must understand how search engine optimisation works….