Loading ...Are you the gambling type? This might sound like an odd question to ask in connection with search engine optimisation, but hundreds of businesses take a gamble with at least a portion of their SEO every month. The game is ‘virals’, and unlike some forms of gambling, there are definitely strategies that can increase your chances of winning.
Creating a successful viral can feel like winning the lottery. From a very minor internet marketing campaign, suddenly there comes a high volume of traffic. So popular is this game that internet marketing companies and search engine optimisation experts alike have gone into a spin trying to devise quality virals.
Although creating virals may seem like a bit of a gamble, thankfully the potential losses are quite small. The concept turns on very simple content which attracts a great deal of attention. If you’re interested in exploring virals as a part of your search engine optimisation campaign, you can talk to our consultants at SEO Consult Australia.
Some of the best things you can do when designing your viral involve keeping things clear and simple. Here are some of the touches that can give your viral a greater chance of success:
*Define your goal, and make it a simple one. Lofty goals such as ‘to increase our internet presence’ are all very well, but it’s difficult to measure an outcome against this. Your goal needs to be specific, such as gaining a certain number of subscribers within the campaign period. Defining your goal first can give you some ideas for what your viral needs to be.
*Match your content to your target users. If the content has no relation to your user group, you might as well not bother sending it out. If your viral content answers a particular need for your target user group, not only are its chances of success greater, it serves a purpose even if it doesn’t succeed. Your site is sure to benefit from the high-quality content your viral is made of.
*Keep it specific. Some companies have gone overboard with virals in the past, attempting a many-pronged approach. Not only is this costly and time-consuming, it doesn’t usually work. Find your niche and target it well. Trying to mount a campaign on several fronts might spread your attention too thinly.
*Be generous. Your viral needs to be free to travel. This means it needs to be free in every sense. It’s vital for virals to come with as few strings attached as possible, and for them to be in a medium that travels easily. After all, the point of your viral campaign is for your content to spread as far as possible.
*Be prepared. Is your site able to handle high volumes of traffic? Your viral will sputter and fail if your server crashes halfway through a successful campaign.
*Be persistent. One viral campaign may not get you what you want. Some companies have to try over 10 times before they get good results. Keep trying.
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Tags: content, internet marketing, quality content, SEO, viral
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