Loading ...There’s a lot of information on search engine optimisation techniques that are likely to work for your site. There’s much less information on why and how these techniques work, which makes optimising for yourself a little harder. There’s even less information on the thing you really need to know to optimise your site, which is what the search engines are looking for when they assess a website.
Without information on all of the probable aspects of your site Google is likely to assess, it’s much harder to work out what to do for SEO. Most SEO pros are familiar with the ins and outs of Google’s assessment methods by virtue of experience, but this information doesn’t tend to be shared for some reason. Talking to a professional can be a great help, and you can come to us at SEO Consult Australia. Here are a few of the aspects of your site that Google and the other search engines are likely to measure.
Information about the site itself
The first thing a search engine will look at is your site. This is why most search engine optimisation campaigns begin with on-page work. Most companies assume that the search engines will examine mostly on-page factors, but this isn’t so. They also look at the domain registration information as a part of their quality assessment.
Things measured include:
- Date of registration of the domain name, as well as the renewal periods
- Oldest page on the site, which will be taken as a measure of site history
- Newest page on the site, which will be taken as a measure of frequency of updates
- Contact information
- Server information, including geographical location and server neighbour sites which might affect your site’s quality rating
- Hosting information, including history of host
Information about your site’s users
Another area the search engines measure is how your users behave when they are on your site. This is another measure of quality, which is fed back into your rankings assessment. If your search engine optimisation tactics succeed in making your site look great to search engine spiders, yet your bounce rate remains high, the search engines use assessment of user behaviour to detect when something’s off.
Things to think about include:
- The click-through rate for individual listings in the search engine results
- Time spent on pages by individual users, including your bounce rate
- Entry and exit points
- Users who bookmark your site
Information about your site off your pages
Anyone who has undergone the search engine optimisation process will be familiar with the importance of off-page SEO. Often, what you do off your pages can take more time and bring more rewards than what you do on your pages. A lot of this work involves boosting your reputation around the net. The more solid your reputation around the net, the more chance you have of gaining and maintaining a good ranking.
The search engines measure these off-page factors:
- Bad site associations
- Off-topic links
- Relevant sites linking to you, and the rankings of those sites
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Tags: Google SEO, Off Page SEO, On Page SEO, SEO, SEO Consult Australia
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