Loading ...Google’s aim is to return highly relevant results for each and every query, but as their search index is constantly evolving as more and more content is added as well as changing algorithms, this can cause site URL’s to change position, or even be removed.
However, if a site is well linked from other sites, it will more than likely be crawled the next time around. But Google cannot guarantee any web pages appearing in their index consistently or with a particular ranking. IF your site is not featuring or it is performing badly, you need to identify and fix any potential causes.
Checking your site in the Index
Conduct a site search for the entire URL to first determine whether or not it has fallen out of the search results. If your site is returned as a result, then it is still included in the index. If it doesn’t appear, there may be good reasons why not, perhaps your site has violated the Webmasters Guidelines, if this is the case you need to fix the issues and submit for reconsideration.
You may also need to verify if your site ranking for your domain name, but if your site is new and hasn’t had time to infringe on any guidelines, Google may not yet be aware of it, so you need to tell them about it and one way to expedite this is to submit a sitemap. This is also a good way to let Google know which pages you consider important.
Make sure your site can be crawled
Crawling allows Google to discover new and updated pages that need to be added to their index. The process starts with a list of web page URL’s that have been generated from the previous crawl. As the search spiders visit each of these websites they find links which they add to the list of pages they need to crawl. Spider make note of any new sites, changes to existing sites as well as dead sites and adds all this information to the index.
The Crawl Errors Page provides details regarding any URL’s within a site that could not be accessed and you need to review these errors and fix them so that the spiders can take note of the changes and use them to update the index.
It is also a good idea to ensure that your URL’s are not choked with Meta tags as well as making sure that you review the structure of your site to make sure that it is easily accessible, eliminating JavaScript, images in headings, frame or anything else that will make it difficult for the spiders to crawl.
Make sure that your site can be indexed
The result of crawling is to compile a huge index of all words the spiders see and where they are on each page. Google also processes information that is included in content tags, title tags and ALT attributes. Check your index statistics frequently as they show how your site is presented in the index.
Related posts:
- Adding your site to Google
- Adding your site to Google
- Google basics for successful SEO
- The crawling of web pages
- Five things to make your site more attractive to both humans and spiders
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