Loading ...You can’t own a website without being aware of how much affect a web hosting company has on the net. Your hosting company can make your site look slick and professional, or it can make it look like an absolute dinosaur. It can also affect the site’s SEO. All too often, a site will get blamed for faults that actually come from its web host.
When you choose a web hosting company, you’re essentially choosing your home for the net. If your website is your online storefront, then your host company is the old guy that runs the maintenance for the building. You can do what you want to make your store look pretty, but if the maintenance guy can’t be bothered to do anything, you’re still going to have a flooded storeroom at the end of the day.
There are a few considerations to be taken into account when choosing a web hosting company. Most businesses tend to choose their web host on the basis of one main thing, namely money. Although money is obviously an important consideration, it shouldn’t be the main deciding factor. Just as with anything other bargain, a bargain web hosting package is likely to be more trouble than it’s worth.
Bad web hosting = bad SEO
Your web hosting company can cause you a few issues when it comes to search engine optimization. The most obvious is when your host’s server crashes and your site is down. This can have a big impact on your SEO because the search engine spiders will make note of every time your site is down. If your hosting company makes a habit of taking you offline every now and then, Google could peg you as an unreliable site, or even non-existent if your timing is particularly bad.
Another consideration that many site owners don’t think about is the neighbours they’re going to have at the server. The search engines look closely at IP addresses when they calculate a site’s ranking. If you’re on a shared IP, your neighbours are going to have a big impact on your site’s optimization. Even if you’re allocated an individual IP address, it’s likely that the other IPs on your host’s server will be close in number. This means that they can still have an effect on your site. Talk to our consultants at SEO Consult Australia about how neighbours impact on SEO.
What to look for in hosting and SEO
The SEO angle is usually not that different from the normal considerations a site owner has, and this applies to hosting companies as well. No site owner is going to relish being taken offline when their hosting company’s server crashes. No SEO professional likes this situation either.
It always pays to be selective when choosing your web hosting company. When you take SEO considerations into account, doing a little research into web hosts makes even more sense. Don’t be afraid to ask questions, and consult a search engine optimization professional if you have any concerns.
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Tags: Search Engine Optimization, SEO, SEO Consult Australia, spiders
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